Home Industry News Releases Vinum Cellars Debuts New Design for Red Dirt Red

Vinum Cellars Debuts New Design for Red Dirt Red


Winesellers Ltd., the family-owned, global importer and marketer of fine wines, is pleased to announce a newly designed package for Vinum Cellars’ red blend, “Red Dirt Red” (RDR).

Paying tribute to the classic cattle farmers and branding irons, the new package appeals to a broader audience of lifestyle drinkers seeking a red blend, sourced from the famed Paso Robles appellation. The design also exudes an upscale, innovative spirit to draw in more first-time imbibers of the wine.

The locally-grown grapes in RDR continue to be sourced from the Paso Robles appellation with a winemaking approach by Richard Bruno & Chris Condos that focuses on consistency of style and quality. RDR and other Vinum wines will be available for sampling at Vinum’s forthcoming tasting room in the famed 1880’s Greenwood Mansion, located at 499 Devlin Rd. in Napa, California sometime next year.
Retailing for $18 per bottle, RDR is available now with its new packaging. For more information on Vinum Cellars, RDR or where to purchase the wine, visit www.winesellersltd.com.


Founded in 1978 by Yale Sager, Winesellers, Ltd. is a second generation, family-owned and globally recognized importer and marketer of fine wines to the U.S. market. The company’s portfolio represents the finest quality of wines in their respective price category and has widespread distribution in all 50 U.S. states. The Winesellers, Ltd. portfolio includes producers and brands from Argentina, France, Spain, Portugal, Germany, Italy, New Zealand and other countries worldwide.



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