Home Industry News Releases Domaine Bousquet, Argentina’s Leading Organic Producer, Debuts Bold New Look

Domaine Bousquet, Argentina’s Leading Organic Producer, Debuts Bold New Look


Tupungato, Argentina, April 26, 2018 — Domaine Bousquet, Argentina’s premier name in wines made from organic grapes, has given its labels a creative new make-over. The highly successful winery in the vaunted Tupungato sub-region of Mendoza’s Uco Valley, released it first vintage in 2005. Today, family-owned Domaine Bousquet sells over 400,000 cases of wine annually in the U.S. alone.

The restyling reflects a generational shift from French-born founder Jean Bousquet to son-in-law Labid al Ameri and daughter Anne Bousquet, who explains: “The punchier new look better communicates who we are today, along with the sense of energy and vitality attached to being a key player in the young, fast-evolving, super-exciting, emerging wine region of Tupungato.”

The most significant design changes apply to Domaine Bousquet’s best-selling entry-level wines — three reds, three whites and a rosé. Retailing for approximately $13 apiece, these enjoy a notably strong following among a younger generation of wine lovers. A lively depiction the winery in bright pastels replaces the smaller, traditional black-and-white image featured on the labels. The pictured vineyards, winery and Andes Mountains reference Domaine Bousquet’s high-altitude location. The winery tagline, “Naturally Elegant Wines,” is now on prominent display, as is the organic certification of the grapes.

Domaine Bousquet’s Reserve line, consisting of a Chardonnay, Pinot Gris, Cabernet Sauvignon, Malbec and Pinot Noir (SRP $18), appeals to a slightly older, more sophisticated consumer. Fittingly, the new labels emphasize elegance, with the winery delineated in a burnished gold.

Starting with the new vintage, set to roll out later this summer, names for Domaine’s Grande Reserve line will change to Gran Chardonnay (SRP $20) and Gran Malbec (SRP $25). New labels for each are also in the pipeline.

Finally, the revamped look for Cameleon, the private-label version of Domaine Bousquet’s varietal line, is more graphic, with higher contrasts to better stand out on the shelf. Both the Domaine Bousquet name (in gold type in a black-fill rectangle), and the varietal name (in bright red type) are now more prominent and easier to read.

Available nationwide, Domaine Bousquet wines are imported by WISD Importing, Miami, Florida. 

Previous articleAfternoon Brief, April 25
Next articleGreen with Envy: Why the Biggest Battleground for the Beverage Industry Will Be in Cannabis


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.