AUSTIN, Texas (April 9, 2018) – Pen & Tell Us, a full-service marketing agency that specializes in helping food and beverage companies tell their story, has been named agency of record for two new clients, Pedernales Brewing Company and Pedernales Cellars. The two companies are unrelated. To serve growing client needs in the wine industry, Pen & Tell Us has hired an additional team member, Daniela DaSuta, as a public relations and social media account coordinator.
Marketing veteran, Matt McGinnis, started Pen & Tell Us in 2014 to follow his passion for the food and beverage industry. The agency is staffed by a talented team of marketing and creative experts with deep experience with breweries, distilleries, wineries, bars, and restaurants. Pen & Tell Us team members hold beverage industry certifications and credentials that give them the understanding to create truly impactful multifaceted marketing programs.
Pedernales Brewing Co. hired Pen & Tell Us to provide a full mix of marketing services including advertising, graphic design, website design, public relations, and social media. Pedernales Brewing Co. is one of the most critically acclaimed breweries in Texas, having won numerous awards with a great line-up of true to style beers. Pedernales brews its Lobo family of beers, and it also brews beers named for the legendary Texas-based singer-songwriter, Robert Earl Keen.
“We rely on Pen & Tell Us not only for their effective integrated marketing programs, but also for their sound strategic advice,” says Bob Leggett, managing partner of Pedernales Brewing Co. “They are a great fit for us because they have a team of talented marketers that also really understand the beer industry. They get our business and speak our language.”
Pedernales Cellars has hired Pen & Tell Us through a competitive agency search to implement marketing strategies across all online and print marketing channels with content creation, digital media, social media, and website optimization. The winery is located fifteen minutes east of Fredericksburg in Stonewall, Texas, a short drive from both Austin and San Antonio. Pedernales Cellars creates world-class wines using ecologically sound practices, with a focus on grape varieties that can be grown with exceptional quality in the Texas Hill Country, Texas High Plains, and its original estate vineyard started by the Kuhlken family in the 1990s.
“We’re incredibly excited to work with these two new clients,” says Matt McGinnis, president and founder of Pen & Tell us. “Doing marketing for forward-thinking wineries and breweries who create excellent products is exactly why I started this agency.”
Pen & Tell Us has hired Daniela DaSuta to join the staff as a PR and social media account coordinator. She is a sommelier with a passion for marketing and branding and more than five years of experience managing all aspects of marketing, advertising, events, wine club, and social media at The Vineyard at Florence, a well-regarded Texas winery.
“We hired Daniela because she has the mix of marketing savvy and industry credentials that are a hallmark of Pen & Tell Us,” says McGinnis. “In addition to her experience as a marketing director at a winery, she also has been a part of the Texas wine scene for more than 10 years as a wine educator and wine judge. She has several sommelier accreditations including Certified Specialist of Wine, Wine and Spirits Education Trust (WSET) Advanced, and is currently in the WSET Diploma program.”
About Pen & Tell Us:
Founded in 2014, Pen & Tell Us is a nimble marketing agency that specializes in helping food and beverage companies tell their story. The agency brings brands to life with compelling campaigns, in advertising and online. Our team of seasoned PR, Advertising, Graphic Design and Web Design pros provide a combination of integrated marketing services and passion for the clientele industries we target. This mix of expertise and sincere appreciation for the brands we represent leads to campaigns that achieve business results.
Clients include: Celis Brewery, Fall Creek Vineyards, Fast Eddie’s Billiards, Little Woodrow’s, Mighty Swell Sparkling Cocktails, Pedernales Brewing Co., Pedernales Cellars, Ski Shores Café, Ron Yates Winery, Somms Under Fire, Spicewood Vineyards, Stone House Vineyards, Tequila 512, Texas Wine Journal, Treaty Oak Distilling, Uncle Billy’s Brewery & Smokehouse, and Wedding Oak Winery.