Hosts share their insider stories and tips for exploring Northern Sonoma County
Healdsburg, CA, Sept. 28, 2017—Wine Road, an association of wineries and lodgings in the Alexander, Dry Creek, and Russian River Valleys of Northern Sonoma County, announces the “relaunch” of their biweekly podcast: The Wine, When and Where of Northern Sonoma County.
Quietly started in 2016 on a whim by Wine Road Executive Director Beth Costa and wine writer Marcy Gordon, the early podcasts were recorded at the Wine Road offices with microphones ordered from Amazon and edited with tips from YouTube videos. Today the podcast is recorded in Sebastopol at Threshold Studios with state of the art microphones and a few weeks ago a new webpage and logo were debuted, completing the relaunch.
“After a little over a year and 36 episodes, we’re committed to making the Wine Road podcast the very best it can be and have fine-tuned our format to be very informative for visitors from afar as well as locals wanting to get out and explore,” says Costa. “We have set our sights on some podcast awards. A little recognition would help us spread the word about our Wine Road podcast. After each episode I ask myself ‘was that James Beard worthy?’”
Beth & Marcy with in studio guest Darek Trowbridge of Old World Winery
The podcast strives to highlight more than just member wineries and lodgings, but to give listeners the full, well-rounded picture of what it’s like to visit the area with each episode showcasing a different Wine Road story. Popular past podcast topics include three-day itineraries of various Wine Road cities, in studio guests, outdoor activities in Sonoma County, relaxing along the Wine Road, and the local performing arts scene. In addition to the feature, the podcast includes regular topics such as the eats of the day, the wine of the week, the word of the day, tasting tips, a wine gadget suggestion, as well as a wine book.
The podcast is the latest piece of the digital marketing program instituted in 2016 that included more focus and consistency on Wine Road social media platforms, biweekly posts on the Wine Road blog and a monthly newsletter. All content created by the Wine Road is made available to the 200 plus Wine Road members for use in their own marketing efforts.
ABOUT WINE ROAD NORTHERN SONOMA COUNTY:
The Wine Road is a travel resource for those looking to visit the region, which is famous for its renowned wine producers and cuisine, scenic beauty, and wine country lifestyle. The association hosts three celebrated wine events throughout the year, “Winter WINEland” in January; “Barrel Tasting” in March; and “Wine and Food Affair” in November. Made up of 200 wineries and 54 lodgings throughout the Alexander, Dry Creek, and Russian River valleys in Sonoma County, something is always going on along the Wine Road. To plan your next trip, please visit: www.wineroad.com. For additional information, or to request a free map, call 800.723.6336 or via e-mail at [email protected], or visit the Wine Road on Twitter, Facebook and Instagram.