Home Industry News Releases Guarachi Wine Partners Launches Fleur Rose

Guarachi Wine Partners Launches Fleur Rose


LOS ANGELES, CA (March 2017) – Guarachi Wine Partners is pleased to introduce Fleur, their newest French Rosé.  The global fine wine company has partnered with Jeff Welburn, a veteran boutique agent of premium French wines, to bring this product to the U.S. market. 

Fleur is crafted by the renowned Château de Brigue and contains all estate grown fruit from Côtes de Provence.  Its upscale bottle reflects the quality of wine inside, while its packaging features a delicate and romantic design of a rose, alluding to the French countryside origin.  The winery is managed by four brothers, the third generation of the Brun family. 

Fleur showcases a beautiful pink color, aromas of intense red fruit and flavors of tangerine, strawberry and white peach with a hint of white pepper.  SRP $19.99.

Highly regarded as one of the importing pioneers of French Rosés, Welburn has been offering exceptional European wines to the trade from exclusive growers for more than 25 years.  Welburn’s involvement is an essential part of Guarachi Wine Partners’ ongoing efforts to expand their global portfolio. 

“With the launch of Fleur, we are continuing to innovate and grow our portfolio,” said Alex Guarachi, President and CEO of Guarachi Wine Partners.  “Welburn has built a reputation for his expertise in importing fine French wines.  With his talent and relationships, we aim to take our fine wine business to the next level.”


Jeff Welburn has been offering exceptional wines to the trade from exclusive growers and delivering outstanding value with a depth of choice at key price points since 1991. Welburn is well regarded for his French Rosé portfolio and is dedicated to finding standout wines made by singular winemakers with fascinating back stories.


Founded by Chilean wine visionary Alex Guarachi in 1985, Guarachi Wine Partners celebrates 32 years of enduring connections with supplier, distributor and retail partners. Guarachi Wine Partners pioneered Chilean and Argentine wines in the U.S. and today is a leading global importer, marketer and innovator of fine wines. Guarachi Wine Partners’ portfolio consists of Black Ink, Bodega Norton, Castillo de Monseran, Fleur, Guarachi Family Wines, Kaiken, King Malbec, Lea, Montes, Nobilissima, Riccitelli, Santa Ema, Surf Swim, tenshən and Tensley Wines.

Previous articleGuarachi Wine Partners Introduces Tenshən Rosé
Next articleBrands and Distribution for the 99%


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.