The artisan sparkling wine collaborates with Electronic Artist to create original Cava-filled track
Segura Viudas, the Spanish Cava known for its authentic approach and remarkable quality, is pouring itself into the music world by collaborating with Electronic DJ, producer, vocalist, and songwriter Anna Lunoe. The two have teamed up to create an original track using the sounds of Cava, merging the wine’s rich history and exciting flavor with Lunoe’s musical innovation and pure performance power. Segura Viudas’ ad agency, República, created the branded video for the track titled “Sip It.” featuring Lunoe’s music coming to life while incorporating the Segura Viudas campaign, “Open Up”. The music video can be viewed on seguraviudasusa.com/sipit and will run throughout a 12-month program. Additionally, the artist and brand will be executing events together throughout the year.
“When we approached Anna to work with Segura Viudas, she was excited about the creative foundation of the project and the overarching campaign platform, “Open Up,” said República President Luis Casamayor.” As we refined the concept, Anna had a very real creative impact and infused the spot with her own unique style which made it an exceptionally collaborative process,” he added.
This year, Lunoe made history as the first female solo artist to play the MainStage at Electric Daisy Carnival (EDC) Las Vegas in the 20 years the festival has been held. Now, she is making history with Segura Viudas, producing the first-ever Cava filled track, released to the mainstream media on Monday.
“One of my favorite ways to approach music is as a soundtrack to a feeling, mood or moment so this kind of project is really fun for me! Once I had the sounds of the Cava, the track came together easily. I tried to make something bouncy, lighthearted and not too serious,” says Anna Lunoe.
Hailing from Australia, Anna Lunoe brings a distinct and unique sound to her music, transcending electronic music clichés, pairing her catchy production with her own vocals. Lunoe has catapulted to fame with performances at Coachella, Lollapalooza, Ultra, and TomorrowWorld as well as performing with top-artists including Disclosure, Diplo, Duke Dumont and Skrillex. Lunoe was hand-picked by Zane Lowe to host a weekly show on Apple Music’s Beats1 platform when it launched, alongside artists such as Dr. Dre, Pharrel, Elton John, Drake and others. Anna’s weekly show, Anna Lunoe Presents: HYPERHOUSE, has become the cornerstone dance show on Beats1 radio and continues to premiere some of the hottest tracks in dance music while simultaneously showcasing up-and-coming talent under HYPERHOUSE’S umbrella. Anna Lunoe’s next single is set to come out via Grammy winning producer Skrillex’s label, OWSLA, in September 2016.
This is the second time Segura Viudas has adventured into the world of music. Last holiday season, Segura Viudas produced a holiday commercial with indie rock artist Eleanor Friedberger playing the holiday classic “Auld Lang Syne” using flutes filled with Cava. This idea follows in the footsteps of Segura Viudas’ parent company, The Freixenet Group, which became a pop culture icon in Spain thanks to its annual “Felices Fiestas” ad campaign, dating back to its first ad in 1977 with superstar Liza Minnelli. With this innovative concept, the company ushered in a new era in advertising, inviting international superstars, many of whom had never been to Spain, to be the seasonal spokesperson for its Cava.
About Segura Viudas:
Segura Viudas hand crafts distinctive méthode champenoise sparkling wine in a dry, refreshing style. Steeped in rich Spanish heritage and situated on an estate that dates to the 11th century, Segura Viudas draws on this legacy, blending it with modern winemaking to create sophisticated yet approachable Cavas. Owned and operated by the Ferrer family of Sant Sadurní d’Anoia, near Barcelona, Spain, and imported by Freixenet USA of Sonoma, California, the Segura Viudas winery is part of the Freixenet Group, a world leader in sparkling wine production. To find Segura sparkling wines in your area, visit the Wine Locator section of www.seguraviudasusa.com.