SONOMA, CA, AUGUST 4, 2016—Valley of the Moon wines, located on one of California’s oldest winemaking estates dating back to 1863, today unveils new labels for its prestigious portfolio of hand-crafted varietals.
The new label updates and refreshes the brand’s image while maintaining a visual connection with its 150-year-old tradition. The dominant theme focuses on the wines’ provenance, the historic Madrone Estate in the Sonoma Valley. The estate was among the very first vineyards planted in what would later become Sonoma County, and it is among the first wineries established in California.
“Valley of the Moon represents a time in the evolution of the winery from Madrone,” said Tony Stewart, CEO of Bacas Family Estates and a member of the third generation of the winemaking Stewart family. “It pays respects to the Domenici and Parducci Families,” previous custodians of Madrone Estate.
Continued Stewart, “It was also our belief that Valley of the Moon was the most remembered name, given that it was the name for 71 of the 150-plus years of the property’s history.”
The family’s investment in rebranding and quality improvements aim to elevate the brand and convey its historical significance, Stewart explains.
“Our intent with the new label design was not to rebrand this historic winery, but rather to refresh it with a cleaner, more accessible and easily readable graphic treatment, with the dominant visual element being the physical place where these wines originate,” said Tony Auston of the Auston Design Group, the veteran label designer who created the new look.
About Valley of the Moon
Originally planted in 1863, Madrone Estate Winery is among the handful of historic properties that established the Sonoma region’s winemaking heritage. The Valley of the Moon wines crafted here borrow their name from the English translation of the Native American word “Sonoma” and are of exceptional quality, crafted to be the truest expression of this extraordinary place.
Valley of the Moon wines are distributed nationally in restaurants and retail shops, with suggested retail prices ranging from $19.99 to $25.99. The portfolio includes Pinot Blanc, Chardonnay, Pinot Noir, Zinfandel, Blend ’41, and Cabernet Sauvignon. Select wines are available for purchase and tasting at Madrone Estate Winery in Glen Ellen, California. Valley of the Moon wines are also available in many states directly from the winery via its web site, www.valleyofthemoonwinery.com.
