King Estate Winery Co-founder and CEO Ed King has added two wine marketing leaders to the company’s executive team: Isaac Herrera as vice president of e-commerce and digital marketing, and Ryan Johnson as director of brand marketing. Both are veterans of the California wine industry.
“This is a great, strong step forward for our brands in the digital sales and marketing channels,” King said. “Their exceptional skills and experience will help establish King Estate as a leader in e-commerce, digital marketing and brand management.”
Herrera was most recently chief digital officer at Wine Equities, a direct-to-consumer marketplace for exclusive luxury wines. He previously was the digital marketing director for Treasury Wine Estates, where he led digital strategy for North American brands and also served as brand marketing manager for 3-Badge Beverage Corp. (formerly The Other Guys), a division of the Don Sebastiani Family of Companies. He is a 2006 graduate of the University of California, Santa Barbara, with a degree in molecular, cellular and developmental biology.
Johnson comes to King Estate from Ram’s Gate Winery where he was sales and marketing director, responsible for direct-to-consumer marketing and national wholesale sales. He previously worked for Silver Oak Cellars and Twomey Cellars as trade marketing manager. He earned his degree in journalism and communication from the University of Oregon in 2005, and is Level 1 certified from the Court of Master Sommeliers.
About King Estate: King Estate, celebrating its 25th anniversary this year, is located southwest of Eugene, Ore., at the southern tip of the Willamette Valley. Founded in 1991 by the King family, King Estate is committed to producing wines of exceptional quality under sustainable farming methods, organic certification with Oregon Tilth, and is in transition to Demeter USA’s Biodynamic standards. King Estate produces world-class Oregon Pinot Gris and Pinot Noir, and wines from the inland growing regions of Oregon and Washington under its North by Northwest label. To this day, King Estate is owned and operated by the King family.