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USbevX 920HEALDSBURG, CA (October 1, 2015) – Attendee registration for the 2016 U.S. Beverage Industry Expo (USBevX) has officially opened. The conference and trade show will take place February 16-18, 2016 at the Wardman Park Marriott in Washington, D.C. The inaugural USBevX will gather beverage producers, thought leaders and policymakers from the Beer, Cider, Spirits and Wine categories to establish a new cross-industry dialogue designed to chart a course for success in the “new normal” of the rapidly evolving beverage alcohol industry.

“Our objective is simple; establish USBevX as the ‘must-attend’ national business conference for the beverage alcohol industry,” said George Christie, President and CEO of U.S. Beverage Industry Expo and Wine Industry Network. “The business landscape has changed and traditional lines between categories are being blurred by changing consumer habits, largely driven by millennials. New entrants, those producers whose brands are disrupting the industry, are rewriting the rules and a firm grasp of this expanded competitive landscape is critical to survival and success in the new normal.”

“We chose Washington, D.C. for three reasons,” said Christie. “It’s an easy city to travel in to, it’s essentially neutral ground and will never be confused with being a regional or state show, and most importantly, Washington, D.C. represents the pursuit of the American dream, which is exactly what every cidermaker, winemaker, brewer and distiller is chasing. It’s the perfect location for an event of this caliber.”

USBevX 2016 will feature four plenary sessions and sixteen workshops, all specifically focused on the business of beverage in the “new normal”. Topics will include; brand building, mergers and acquisitions, consumer trends, packaging innovation, changes in the regulatory environment, family business planning and more. The complete speaker lineup will be announced on November 1st. “Attendees will be blown away by the relevance of the content and the dynamic lineup of speakers. We recognize that the producers who attend are using precious time and money to be here, and our goal is to over-deliver on every expectation,” Christie adds.

The trade show will also feature more than 150 of the industry’s leading exhibitors showcasing the latest products and services available. “The trade show is nearly sold out and the quality of the exhibitors is unmatched. These are the best of the best suppliers in the industry all under one roof”.

Early Bird pricing is being offered until November 20th, 2015 and we encourage attendees to secure their seats while available. For more information, please visit our website: www.USBevexpo.com

About the U.S. Beverage Industry Expo (USBevX)

Based in Healdsburg, CA, USBevX is produced by Wine Industry Network (WIN) (wineindustrynetwork.com), the wine industry’s most comprehensive business resource website. WIN also produces the North Coast Wine Industry Expo (wineindustryexpo.com), based in Santa Rosa, CA, the online industry publication, the Wine Industry Advisor (wineindustryadvisor.com) and WIN Jobs (winjobboard.com), an online employment resource.

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