“Selfies for Hope” Initiative to Benefit National Breast Cancer Foundation
St. Helena, CA, October 1, 2015 –Sutter Home Family Vineyards, dedicated to making a difference in the fight against breast cancer for 15 years, announced today the launch of its “Selfies for Hope” campaign as part of the winery’s ongoing Sutter Home for Hope initiative. The program will run through the end of 2015, with proceeds benefitting the National Breast Cancer Foundation (NBCF).
The Sutter Home for Hope initiative started in 2001 when one of Sutter Home’s founding family members, Vera Trinchero Torres, was diagnosed with breast cancer. As one of the first wine companies to make a commitment to the fight against breast cancer, Sutter Home has contributed close to $1,000,000 over the past 15 years to help support breast cancer research, treatment and education programs across the United States. 2015 marks the second year of the Sutter Home for Hope partnership with the National Breast Cancer Foundation.
Throughout the four-month-long campaign, Sutter Home fans are encouraged to take a “selfie” with a bottle of Sutter Home wine and post it to their public Twitter, Instagram or Facebook pages using the hashtag #sutterhomeforhope. For every valid selfie posted, the winery will donate $1 to the National Breast Cancer Foundation, up to $50,000.
“At Sutter Home, we are honored to be part of this worthwhile cause. For us, it’s personal, and our 15th year marks a big milestone,” said Wendy Nyberg, vice president of marketing for Sutter Home. “We’re thrilled to give our fans an interactive way to join this fight, show support for loved ones touched by breast cancer, and have a little fun along the way. This collective effort will help us reach our goal of $1,000,000 in total donations since 2001.”
According to the National Cancer Institute, an estimated 1,658,370 new cases of breast cancer will be diagnosed in the United States and 589,430 people will die from the disease in 2015*. This year, Sutter Home’s partnership with NBCF will focus on educating women on the importance of having an early detection plan. “We know we can save more lives when breast cancer is detected early, and that’s our goal,” said Nyberg.
“We are very excited about our continued partnership with Sutter Home Family Vineyards. When we first learned about the brand’s long history of supporting women affected by breast cancer, we knew they would be a great fit with our mission of Helping Women Now through early detection, education and support services. Together with Sutter Home, we can reach more women than ever before with our messages of hope and critically important educational tools,” explained Janelle Hail, NBCF Co-Founder and CEO.
Each year, thousands of people across the country have supported Sutter Home for Hope initiatives, by participating in programs like Selfies for Hope, Text for Hope, Capsules for Hope, and Walk for Hope; sharing their personal stories and photos on the Sutter Home for Hope website and social media sites; or simply wearing pink Sutter Home for Hope jerseys and ribbons to continue raising awareness. The Sutter Home Facebook page—which has over 500,000 fans—and its Twitter and Instagram pages will go all-pink in celebration of Breast Cancer Awareness Month in October. For more information visit www.sutterhomeforhope.com.
About Sutter Home
When the Trinchero family bought the Sutter Home Winery in 1948, they had a vision, a passion, and an insight into consumer tastes. In the early 1970s, Sutter Home started a trend when the company created White Zinfandel, introducing a new, sweeter flavor profile and changed the way Americans enjoyed wine by offering high-quality varietals at an affordable price. By the 1980s and 1990s, Sutter Home became a household name and the second largest independent family-run winery in the United States. In 2005, the winery was the first to produce the groundbreaking single-serve, 187ml in light-weight plastic bottles, and was one of the first wineries to produce Moscato over 60 years ago. With a fresh new label in 2013, Sutter Home continues to reflect the evolution of the brand and its consumers with 20 different varietals to choose from. For more information visit www.SutterHome.com.
About the National Breast Cancer Foundation, Inc.
Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation’s (NBCF) mission is to save lives through early detection and to provide mammograms for those in need. A recipient of Charity Navigator’s highest 4-star rating for eleven years, NBCF provides women Help for Today…Hope for Tomorrow® through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, please visit www.nbcf.org.