(LOS ANGELES, CA) May 2015 – Guarachi Wine Partners Introduces Surf Swim, a new California 2013 Chardonnay that appeals to nostalgic baby boomers and in the moment millennials who are lovers of the varietal.
As Chardonnay and surf culture are emblems of the California coast, Surf Swim’s whimsical packaging creates a sunny union of two iconic pastimes. The Chardonnay within is grown in carefully tended coastal vineyards, crafting the best possible expression of California’s most popular white grape. The retro, sun-weathered wood planks on the label nod to vintage surf culture and the ever lively beach boardwalk. Finally, the surf/swim sign is a familiar sight to anyone who has ever taken a dip or paddled out into the Pacific.
Surf Swim evokes endless summer with sun ripe aromas of peaches, ocean cooled flavors of pineapple and waves of banana peel on the finish. Clean and refreshing, lively and bright, Surf Swim dominates the lineup with an undeniable finesse of flavor and quality for value. Surf Swim retails for $9.99 and is available nationwide.
ABOUT GUARACHI WINE PARTNERS
Founded by Chilean wine visionary Alex Guarachi in 1985, Guarachi Wine Partners celebrates 30 years of enduring connections with supplier, distributor and retail partners. Guarachi Wine Partners pioneered Chilean and Argentine wines in the US and today is a leading global importer, marketer and innovator of fine wines. Guarachi Wine Partners’ portfolio consists of Black Ink, Bodega Norton, Castillo de Monseran, Guarachi Family Wines, Kaiken, Lea, Montes, Nobilissima, Pascual Toso, Santa Ema, Surf Swim, tenshən, and Tensley Wines.
Erin Vaughen Hlynsky
Public Relations & Communications Manager
Guarachi Wine Partners
22837 Ventura Blvd. Suite 300, Woodland Hills, CA 91364
(818) 225-5100 x237