St. Louis, Mo., January 12, 2015…Intelligent package design risks that are based on market data will be explained by Craig Sawicki, TricorBraun executive vice president and chief creative officer, when he makes the keynote presentation at the WestPack Conference, February 10, 2015 at the Anaheim Convention Center, Anaheim, California.
His presentation will include:
- The innovation verses cost-efficiency challenge
- Fresh design based upon trends and consumer insights
- Hot packaging identifiers that drive sales
The annual conference is attended by consumer package goods designers, engineers and brand managers.
TricorBraun (www.TricorBraun.com) is one of North America’s largest providers of bottles, jars, and other rigid packaging components. The company’s primary focus is on the designing, sourcing and supplying of rigid packaging components for personal care; cosmetics; healthcare; food and beverages; as well as industrial and household chemicals. It has more than 40 offices globally and has one of the largest inventories of rigid packaging components worldwide.