The information-packed Sales & Marketing session for the 2nd Annual North Coast Wine Industry Expo on December 5th is guaranteed to bring valuable information to every winery that wishes to increase the number of visitors to their retail experience. As one of the four topics covered at the Expo, this session brings together experts of both the tourism and the wine industry to discuss how to build a winery experience that stands out in the crowd and attracts loyal brand fans.
Presenting the tourism perspective, Colby Smith, Founder and Executive Director of the Concierge Service of Napa Valley and Sonoma (CANVAS), will discuss what wineries can do to attract the key consumer into the tasting room. Beth Costa, Executive Director of the Wine Road of Northern Sonoma County, will talk about the many ways to work together as a community of wineries, supporting one another while strengthening the individual winery experience.
The conversation will then shift to focus on the individual brand perspective. Amber Moshin of Moshin Vineyards and Winery in Russian River Valley, and Chris Parker of St. Supery Vineyards & Winery in Rutherford will talk about strategies they use to build their brand and to promote their tasting room as a destination.
As a co-proprietor with a focus on sales and marketing, Amber Moshin offers the small winery perspective illustrating the need for wearing many hats to enhance the winery experience for every visitor. Hospitality Manager, Chris Parker, works extensively with the staff at St. Supery to create a memorable visitor experience that infuses personal touches, builds brand loyalty, repeat visits and reoccurring wine sales.
Take advantage of Harvest Special pricing for the North Coast Wine Industry Expo attendee registration by visiting wineindustryexpo.com/attendees today.