July 26, 2013 – Vinpak, headquartered in American Canyon’s Valley Wine Warehouse facility, today announced the hiring of Lynne Weaver to oversee the sales and marketing operations for the growing company. Ms. Weaver brings a wealth of strategic marketing and sales management expertise to the company and will be responsible for building the company’s direct sales program targeting both Sonoma and Napa Valley wine operations.
Owners Keith and La Rae Kaarup, Jr. felt the time had come in the company’s development to focus more consistently on bringing Vinpak’s products and services for custom packaging, labeling, waxing and staffing to the many wineries which stand to benefit from the quality and expertise that is a hallmark of the company’s continued success. “We are very excited to have Lynne join Vinpak. We feel that this addition to our management team will boost our client base at a critical time in our company’s development as she brings a strong background in strategic marketing and sales planning to the mix,” states Mr. Kaarup.
Ms. Weaver has held both marketing communications and sales management jobs across several business-to-business industries during her career, most recently in the financial services sector. She holds a bachelor’s in biology from the University of California Santa Cruz and a master’s in integrated marketing communications from Golden Gate University, San Francisco.
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In business since 2003, Vinpak is a privately held, bonded and temperature-controlled custom wine packaging and staffing company committed to providing superior service through stringent quality control methods, trained on-site staffing, prompt turnaround on time-sensitive projects and client specific custom labeling, re-labeling and packaging programs. For more information on Vinpak or its sister company Vinstaff, please visit vinpak.com or call 707-255-2511.