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Italian Inspiration: Discover State-of-the-Art Technology at SIMEI

Italy. The name alone conjures images of undulating grape vineyards traversing and defining its hillsides. Its long history of winemaking has resulted in generations...

Affinity Creative’s Sweet Design for Oliver Winery

MARE ISLAND, CA - How do you makeover the flagship label of a 700,000 case winery? “Very carefully,” says Cynthia Sterling, Creative Director at...

500+ Wineries Add Augmented Reality to Labels

AR Platform Purpose Built for Mass Adoption of Augmented Reality – according to Winerytale Augmented reality and artificial intelligence are propelling more than 500 wineries...

Smart Packaging, Tech Labels, and Emerging Technology in Marketing the Wine...

As the wine world, like all business sectors, struggles to adapt and adopt emerging technologies in communicating messages to existing and potential customers, Professor Damien Wilson says the base root of the issue may be that we are not communicating the message that the consumer wants to hear.

Environmental Advocates Ardagh Group: Innovations in Traditional Wine Packaging

You may have heard about a number of alternative wine packaging solutions – helix & cork glass closures, specialty molds, canned wines, etc. –...

A Combined Authentication and Marketing Solution for Wine and Spirits

The idea of Prosurix, a counterfeit detection software, came to long-time wine and spirits retailer Steve Glamuzina about four years ago when he heard about the counterfeiting of the famed Italian wine, Sassicaia, and rampant counterfeiting of other collectible and expensive wines.

Wine Packaging: Making the Packaging as Unique as the Wine

A wine maker’s story and heritage is difficult to capture through a label or standard packaging. The true test for making a wine’s story...

Shaping a New, Authentic Brand Identity for Napa Cellars

New packaging for Napa Cellars’ latest Classic Collection release reveals a dramatic transformation from its previous use of whimsical imagery. The brand now projects...

New Marketing and Patented Anti-Counterfeiting Technology Touches Consumers at Point of...

Visualize, if you may, that you have just released a superior vintage wine. You have received great industry reviews and are excited to see...

It’s What’s in the Bottle That Counts … Or Is It?

The Role of Texture in Wine Packaging. The lab supervisor of a well-known Sonoma County winery approached me recently with a lovely bottle of Cote des Roses by producer Gerard Bertrand...

CK Mondavi: Rebrand and Doing Business in the Biggest Bracket

Packaging has to two purposes, to protect the product and to sell the product. The second part is more elusive, but no less important...

Quest Introduces 12 New Brands as Part of “The Unstandard”™ Collection

ORANDO, Fla., April 19, 2017 - Quest, the leading bi-coastal premium bottle packaging company, announced at the 74th Annual Wine & Spirits Wholesalers of America...

Helix Closure Combines Tradition with Convenience for a Satisfying “Pop”

There’s no denying the romance of opening a bottle of wine containing a cork. Peeling back the foil top, inserting the corkscrew, twisting, pulling and then hearing that satisfying pop as the cork comes loose, releasing the perfume of the wine’s aromatics with its promises of good things to come. Ah, yes.

Quest Wins 2016 Most Innovative Wine Packaging Award

Panel of creative and design experts bestow award for best new innovation in design to the technology leader in wine and spirits bottle decorating. Napa Valley,...

Strategic Design Invigorates Brand Health

"Clients call us when they need to revive a tired brand or bring a new brand to life, on the label and on the shelf," says Ed Rice, Affinity Creative Group’s Director of Brand Strategy and Client Development.
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