Italy. The name alone conjures images of undulating grape vineyards traversing and defining its hillsides. Its long history of winemaking has resulted in generations of innovative Italian engineering in...
MARE ISLAND, CA – How do you makeover the flagship label of a 700,000 case winery? “Very carefully,” says Cynthia Sterling, Creative Director at Affinity Creative Group, who recently led a close-in...
AR Platform Purpose Built for Mass Adoption of Augmented Reality – according to Winerytale
Augmented reality and artificial intelligence are propelling more than 500 wineries across the globe into futuristic...
As the wine world, like all business sectors, struggles to adapt and adopt emerging technologies in communicating messages to existing and potential customers, Professor Damien Wilson says the base root...
You may have heard about a number of alternative wine packaging solutions – helix & cork glass closures, specialty molds, canned wines, etc. – but alternative packaging still comprises a very small...
The idea of Prosurix, a counterfeit detection software, came to long-time wine and spirits retailer Steve Glamuzina about four years ago when he heard about the counterfeiting of the famed Italian wine,...
A wine maker’s story and heritage is difficult to capture through a label or standard packaging. The true test for making a wine’s story and heritage come to life is to design a one-of-a-kind packaging...
New packaging for Napa Cellars’ latest Classic Collection release reveals a dramatic transformation from its previous use of whimsical imagery. The brand now projects a clean, fresh, yet classic, “Napa”...
Visualize, if you may, that you have just released a superior vintage wine. You have received great industry reviews and are excited to see how consumers will take to your new offering. In the past, you...
The Role of Texture in Wine Packaging. The lab supervisor of a well-known Sonoma County winery approached me recently with a lovely bottle of Cote des Roses by producer Gerard Bertrand...
