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eWinery Solutions and Vintners’ Alliance to discuss wine club membership at Sonoma State University

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eWineryeWinery Solutions announces that they, along with Vintners’ Alliance, will participate in a direct-to-consumer symposium hosted by Sonoma State University School of Business and Economics, taking place on Thursday, June 20th at 5:30 p.m. at Darwin Hall on the Rohnert Park Campus. The symposium will cover monitoring, marketing, and modeling wine club membership.

“This seminar is very timely for the wine industry,” says Ron Scharman, President at eWinery Solutions. “Wine clubs are the single most important loyalty program that most wineries have in their arsenal. They are also highly profitable and provide consistent cash flow for wineries throughout the year. Using analytic tools to increase member lifetime value has definite bottom line impact on winery sales and profitability.”

According to the 2013 Wine Business Monthly/Silicon Valley Bank Tasting Room Survey Report, 83% of wineries surveyed now have wine clubs. Average membership growth of wine clubs across the country in 2012 was 10.8% over the previous year. According to the study, 6% of tasting room visitors end up joining wine clubs and remain members for an average of 28 months. Across the board, the increased growth in wine club memberships offers much potential for those wineries willing and able to best leverage them.

This symposium will show how modern analytic methods can utilize technology to increase club membership, decrease attrition and increase member lifetime, value, and measure marketing effectiveness. Presenters include Richard Kline, Founder and President of eWinery Solutions; Ahin Thomas, President, Vintners’ Alliance; and Steven Cuellar, Ph.D., Sonoma State University. A reception with wine, cheese, and networking will follow the presentation.

This seminar will take place at Sonoma State University, 1801 E. Cotati Avenue, Darwin 103, Rohnert Park at 5:30 pm on June 20th. Those interested in attending should RSVP to Jessica Heing at [email protected] by June 17. Parking passes will be provided with RSVP. Admission is $20 (cash or check only) at the door, with proceeds benefitting the Wine Business Institute.

About eWinery Solutions
eWinery Solutions is the architect of VinSuite, the wine industry’s first comprehensive and fully integrated cloud-based business solution. Built on the NetSuite platform, VinSuite consolidates the various systems that wineries may now employ to manage their business—eCommerce, POS, wine club, accounting, CRM, compliance, business intelligence/reporting, visitor reservations, wine making, and vineyard management—into a single solution, all in one place. eWinery Solutions is committed to being the industry leader and providing access to the latest tools and features to streamline day-to-day activities in the wine industry. More than 75% of all wine produced in the U.S. is produced by companies who use eWinery Solutions software, and the company provides DTC services to over 600 wineries in the U.S., Canada, Europe, South America, South Africa and Australia.

About Vintners’ Alliance
Vintners’ Alliance (VA) analyzes customer purchase and behavioral data in order to help wineries identify purchase patterns and create incremental sales. VA specializes in providing actionable insights, and structures their fees on realized performance.

Co-founded by Patrick J. Connolly and Ahin Thomas in 2009, VA’s mission is to enable wineries to connect with consumers through proven brand-enhancing direct-to-consumer tools and technology. The company has assembled a board of some of Silicon Valley’s most successful technology and marketing veterans in its efforts to bring best-of-breed services into the wine industry.

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