April 29th – The Michigan Wine Collaborative (MWC) is excited to announce that it will be recognized at the Wine Industry Network Marketing Awards for Association Marketing awarding the Taste Michigan™ brand and the Cool is Hot campaign.
Wine Industry Network’s inaugural Wine Marketing Awards “celebrate excellence, innovation and creativity in the marketing of wines to consumers. These prestigious awards recognize the efforts of wineries, marketing agencies and wine professionals who successfully navigate the unique challenges of marketing wine in a hyper-competitive and highly regulated market…” according to the organization. “This award underlines the energy and enthusiasm that has been in the Michigan industry for several years. This is another example of the world-class recognition that the Michigan wine industry deserves as an emerging region and as the hands-down capital of cool climate wines in the United States,,” says Brian Lillie, President of the Michigan Wine Collaborative.” Taste Michigan™ was awarded alongside major wine regions and mega producers in California such as Frank Family Vineyards and Treasury Wine Estates.
Taste Michigan™ is dedicated to showcasing the vibrant culinary and winemaking scene of the Great Lakes State. Through curated marketing, events and outreach, Taste Michigan™ provides a platform for locals and visitors to immerse themselves in the rich tapestry of Michigan’s gastronomic delights.
The Michigan Wine Collaborative is the voice of the Michigan wine industry. Our mission is to enhance the sustainability and profitability of the Michigan wine industry by supporting wineries, growers and other businesses and individuals connected to the industry – today and for future generations.
