Estates Château de Berne & Ultimate Provence Gain National Distribution
New York, NY, February 26, 2018 — With imported rosé sales doubling in the past five years and no signs of slowing, US importer Provence Rosé Group (PRG)—a subsidiary of 4 leading Provence rosé estates—was created earlier this year with the goal of bringing authentic, high quality Provence rosés to US consumers.
Provence Rosé Group has obtained national distribution for two of its estates, Château de Berne and Ultimate Provence. Republic National Distributing Company (RNDC) will carry Château de Berne in 15 states, and additional partnerships with other industry leaders Fedway, Martignetti, CDI and MS Walker will bring the state distribution to a total of 30. Southern Glazer’s Wine & Spirits will bring Ultimate Provence to over 40 states. Though they have a solid foundation for distribution, Provence Rosé Group is looking to further strengthen its relationships on the West Coast.
Led by CEO Bob Gaudreau, Provence Rosé Group is a fully owned subsidiary of 4 Provence estates: Château de Berne, Ultimate Provence, Château des Bertrands and Château Saint Roux. “This is a huge investment in the US market by a group of Provence rosé producers. With the help of our distribution partners, we’re excited to share some of the best and most popular rosé wines in France with American consumers,” Gaudreau says. “Interest in and knowledge of rosé is only growing, and we feel that these quality wines that truly offer a taste of the Provence terroir are in a great position to gain market share.”
Provence Rosé Group has established its own regional sales team, with Danny Greene overseeing the East Coast, Kirk Tomiser managing the West Coast and Daven Demeyer working on the Southeast. They have a combined 50+ years of experience ranging from importer to winery positions. They are working to maintain relationships and further distribution channels across the country.
Provence Rosé Group’s US portfolio includes the following brands:
Located in Lorgues—nearly 25 miles from the Mediterranean sea—Château de Berne is a luxurious yet charming Relais & Châteaux five-star property, featuring a spa, cooking school and Michelin-starred restaurant Le Jardin de Benjamin. At the center of this oasis for relaxation and the Provençal way of life is a range of three AOC Côtes de Provence rosés: Emotion ($16), Inspiration ($20) and Estate ($30).
Ultimate Provence is a newly renovated estate that covers 100 acres near the village of La Garde-Freinet, just 30 minutes from Saint-Tropez. Vibrant and modern in design, Ultimate Provence seeks to give the casual rosé drinker a fun, original experience amongst the beautiful French landscape. The estate focuses on a single rosé, Urban Provence ($23).
Provence Rosé Group is headquartered in White Plains, New York. For more information, visit www.provencerose.com.