Tag: wine club

As the target audience of wine clubs continues to diminish and technology enables choice, we can expect subscriptions to play an increasingly influential role...

An increase in wine club convenience equates to an increase in wine club members and membership retention. —Zach Kamphuis, general manager, Commerce7 Why should a consumer...

Today’s customers expect personalization, especially when it comes to subscription services. Buyers are savvy. They know that they are sharing their data, they know why you and other companies want their data, and they expect that in return for the information they provide, their lives and experiences with retailers are going to be simpler and more predictive.

You know the story. Wine lovers see a promotion to “join the club” or to get those special “members-only” benefits and they sign up for your wine club. They’re excited. You’re excited. You send out the first shipment and the next thing you know, they cancel the membership.

Gold Medal Wine Club Delivers the Wines Wine Geeks Want (Santa Barbara, CALIF) — With the launch of its Garagiste Club, the Gold Medal Wine Club...

The wine purchase decision is a confusing, anxious moment for many consumers, and a critical opportunity for wine brands. How does, will, should, one...

Consumers Reap the Benefit of Expert Judging to Discover Terrific Wines SONOMA, California (February 6, 2017)—Windee Smith and Chad Richards may not have reinvented the wheel,...

VinQuest™ 2016 Consumer Direct Wine Sales Report identifies key industry averages and best DTC sales practices reported by 224 U.S. wineries. Windsor, CA – November...

Wine Management Systems unveils new Business Process Modeling methodology to drastically reduce the data entry needed for compliance. Experts will be on hand at...

Come discover the new and powerful features of the Active Club Solutions All-In-One Tasting Room Solution and iPad winery POS native app, automated wine...

Granbury Wine Solutions is excited to start the year with a new brand! eWinery Solutions and Napa Valley POS are now vinSUITE. Stop by booth...

Over the years it seems that everyone is getting into the wine club business. A friend of mine just received a flyer from Southwest...

By WISE Academy Often we are asked about tasting room staff incentives for wineries and best practices for a program. An Incentive Compensation Program (ICP)...