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Modernizing Your Wine Club

Today’s customers expect personalization, especially when it comes to subscription services. Buyers are savvy. They know that they are sharing their data, they know why you and other companies want their data, and they expect that in return for the information they provide, their lives and experiences with retailers are going to be simpler and more predictive.

Wine Club Forum Meeting Launch

Joining a professional forum group should be about more than sitting back and listening to a keynote speaker. It should be a chance to...

3 Tips for Wooing Your Wine Club

You know the story. Wine lovers see a promotion to “join the club” or to get those special “members-only” benefits and they sign up for your wine club. They’re excited. You’re excited. You send out the first shipment and the next thing you know, they cancel the membership.

Ancient Wine Geek Gifting Dilemma Solved in Time for Holidays

Gold Medal Wine Club Delivers the Wines Wine Geeks Want (Santa Barbara, CALIF) — With the launch of its Garagiste Club, the Gold Medal Wine Club...

DNA Maps Consumers’ Route to Good Wine Choices

The wine purchase decision is a confusing, anxious moment for many consumers, and a critical opportunity for wine brands. How does, will, should, one...

The Panel Creates the Wine Club of the Future

Consumers Reap the Benefit of Expert Judging to Discover Terrific Wines SONOMA, California (February 6, 2017)—Windee Smith and Chad Richards may not have reinvented the wheel,...

New Research Identifies Best Practices for Tasting Room, Wine Club &...

VinQuest™ 2016 Consumer Direct Wine Sales Report identifies key industry averages and best DTC sales practices reported by 224 U.S. wineries. Windsor, CA – November...

New Business Process Modeling Methodology Unveiled

Wine Management Systems unveils new Business Process Modeling methodology to drastically reduce the data entry needed for compliance. Experts will be on hand at...

Full Demo of New Powerful All-In-One Tasting Room Solution

Come discover the new and powerful features of the Active Club Solutions All-In-One Tasting Room Solution and iPad winery POS native app, automated wine...

Live Demos of the New vinSUITE – Know More, Sell More

Granbury Wine Solutions is excited to start the year with a new brand! eWinery Solutions and Napa Valley POS are now vinSUITE. Stop by booth...

Let’s Start a Wine Club

Over the years it seems that everyone is getting into the wine club business. A friend of mine just received a flyer from Southwest...

5 Tips for Designing Effective Incentive Compensation Programs

By WISE Academy Often we are asked about tasting room staff incentives for wineries and best practices for a program. An Incentive Compensation Program (ICP)...

An Easy Way to Get More Wine Club Members

I am teaching a short (eight week) class at the local Junior College entitled Consumer Direct Wine Sales & Marketing. As a homework assignment,...

Afternoon Brief, January 26

Sonoma County to be official 2016 Super Bowl wine: Sonoma County wine producers will be the official suppliers for Super Bowl 50 in the Bay Area 2016, it was announced Friday at an annual gathering of the county's tourism and wine industry boosters...

Afternoon Brief, July 25

Vintner Jim Fetzer closing Ceago Vinegarden: Jim Fetzer, who worked along with his family to create their namesake wine and then later started his own Lake County winery noted for its unique biodynamic farming, has announced his retirement...