Tag: Three-Tier System
Afternoon Brief, March 5
Critic 'Champagne Jayne' facing fresh court battle over name: A trademark dispute between France's Champagne trade body and the critic known as 'Champagne Jayne' is set to return to court after the two failed to agree a settlement...
Technology and the Adult Beverage World
Technology has a way of really advancing our business for better or for worse, and our adult beverage industry is always slow to respond and adapt.
50 Shades of Grey That Are All Bad for Business
I am not here to talk about the movie, the book, or even the wine. What I feel is important to speak about is...
Facebook ‘likes’ are not sales, they are ‘likes’ – here’s how...
We use it all, Facebook, Twitter, LinkedIn, Tumblr, and more; just like you do. But, there is a shift happening in social media that can impact your business and really change the way we communicate with our end user.
Stop the Insanity & Plan Your Go-To-Market-Strategy of the Future
Our business, this adult beverage trade that we all work in, is undergoing an enormous shift. We talk about the Internet impacting our business;...
5 Major Trends in the Adult Beverage Industry
Let’s close the book on 2014, gladly, and look to 2015 and see what Rosen Retail thinks will be the 5 major trends in the adult beverage industry 2015.
Where Have the Flash Sale Wine Sites Gone?
This holiday season will mark the near end of the Flash Sale Wine Sites. What you say? How is this possible? Yes, this is...
The #1 Wine of the Year
Today my friends, the Wine Spectator, the industry leader in wine reporting, announced the #1 wine of the year. This was a long drawn...
And the best wine retailer in America is?
In my travels and lectures I am often asked, and by often I mean many times a day, who I feel the best retailer...
Holiday Blues; go to market strategy
I am a consultant.
I travel all over America and Europe helping business in the three-tier system. I work with wineries, wholesalers, brands, brewers, importers,...
Afternoon Brief, September 15
New technology tested as first wine grapes arrive:
A new grape sorting system with the brains of a computer is giving Columbia Crest red winemaker Laura Sorge more control over the grapes that make it into this year's vintage...
Winning Big by Thinking Small
I look at the three tier system as one that is ripe with opportunity for emerging brands, brokers, and all those that make and...
How do we get the retailer to buy and sell our...
- Brian D Rosen.
I have been on the road for most of the summer; Napa, NYC, Colorado, Europe, and the budding metropolis of St....
Three mistakes every small winery makes when dealing with retailers, and...
As an alcohol beverage consumer I drink all types of libations. I love the gins, especially the handcrafted ones. Micro beers are so hot...
Direct to Consumer Sales Fails to Lift the Wine Industry
- Brian D Rosen
My team and I just returned from a few days in Napa, CA. For those not in the business Napa is...
