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Shafer Vineyards Promotes Jamie Gillan to National Sales Director
An expanded role unifying the winery’s national sales strategy across the domestic three-tier network. Jamie Gillan, National Sales Director July 2026 (Napa, CA) — Effective immediately,...
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Napa County Historical Society Announces Inaugural Heritage White House Dinner 
Featuring Seven Premier Napa Valley Wineries May 18, 2026 (Napa Valley, CA) — The Napa County Historical Society (NCHS) is proud to announce the inaugural Heritage White House Dinner, an...
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Afternoon Brief, October 16
Wine's Big Move Towards the Middle: With hardly a day passing without reports of declining alcohol consumption – and new legislation accelerating rather than slowing the trend – the lower-alcohol category...
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Shafer Vineyards Announces New Sales Team Bringing Energy and Innovation to Key Markets, Partnerships, and Consumers
October 16, 2025 (Napa Valley, CA) — Shafer Vineyards is pleased to announce a new sales team bringing fresh energy and commitment to key markets, accounts, and consumers. “Everyone at Shafer is...
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Afternoon Brief, October 1
Distilled Spirits Council Statement on the Federal Government Shutdown: The federal government shutdown will have a significant and detrimental impact on the Tax and Trade Bureau (TTB), the lead federal...
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Shafer Vineyards Partners with Empire Merchants in New York and New Jersey
September 30, 2025 (Napa Valley, CA) — Shafer Vineyards, one of Napa Valley’s most recognized historic wineries, is pleased to announce a new distribution partnership with Empire Merchants to represent...
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Next Chapter Begins at Shafer Vineyards with New Leadership Team
September 8, 2025 (Napa Valley, CA) — Shafer Vineyards, one of Napa Valley’s most historic wineries, is proud to announce the appointment of a new leadership team to guide the estate into its next...
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Shafer Vineyards Announces National Wholesale Realignment with Southern Glazer’s Wine & Spirits
August 18, 2025 (Napa Valley, CA) — Shafer Vineyards, one of Napa Valley’s most renowned historic wine estates, today announced a strategic national realignment of its wholesale business, partnering...
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Afternoon Brief, July 25
DTC Shipment Volume Down 13% in June: Total winery direct-to-consumer (DTC) shipment value dropped by less than 1% to $149 million in June, according to WineBusiness Analytics/Sovos ShipCompliant.
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Shafer Vineyards Names Christopher Avery as New Chief Executive Officer
July 25, 2025 (Napa Valley, CA) — Shafer Vineyards, one of Napa Valley’s most renowned wineries, is proud to announce the appointment of Christopher Avery as its new Chief Executive Officer. Christopher...
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Shafer Vineyards Offers Elevated Access and Benefits with the Launch of ‘Shafer Membership’
First membership program of its kind in Shafer’s near 50-year history June 9, 2025, Napa Valley, California — Shafer Vineyards, one of Napa Valley’s most renowned historic wineries, is proud to announce...
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Shafer Vineyards Unveils New Packaging for Fall 2024 Releases, Showcasing Hillside Select Cabernet Sauvignon
Napa Valley, CA – August 20, 2024 – Shafer Vineyards, one of Napa Valley’s most historic names in winemaking, announces the debut of new packaging for its portfolio, with a spotlight on its flagship Cabernet...
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Shafer Vineyards Announces New Distribution Partnerships Across Key Markets
Napa Valley, CA – June 1, 2024 – Shafer Vineyards, one of Napa Valley’s most historic names in winemaking, is pleased to announce new distributor partnerships to elevate the distribution of its wines across...
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Afternoon Brief, August 23rd
B.C. Wine Sector Readies for Worst-Ever Year for Forest Fire Smoke : B.C. wine industry business owners are facing what is likely to be the worst year many have seen for forest fire smoke. This comes as...
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Afternoon Brief, June 16th
Global Alcoholic Drinks Market to Reach Us$2,001 Billion by 2031: The global alcoholic drinks market size is projected to reach US$2,001 billion by 2031, according to a new research report...
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Afternoon Brief, June 12th
Shafer Acquires ‘World Class’ Napa Vineyard: California’s Shafer Vineyards has supercharged its Cabernet Sauvignon offering with its latest purchase, a vineyard in Napa’s Atlas Peak AVA...
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