September 25, 2025 (London, UK) — Wine marketing strategist Polly Hammond, founder of the award-winning agency 5forests, today announced the launch of Wine Culture Lab, the industry’s...
Sonoma County Growers and Vintners Join Forces to Explore Bold New Model to Revive and Energize Wine Industry: With the U.S. wine industry under pressure from declining sales, shifting consumer trends,...
In this episode of the WIN Insider Series, George Christie sits down with Polly Hammond, Founder and CEO of the international wine marketing agency 5forests, for a candid and thought-provoking conversation...
New US Alcohol Report Tainted by Bias, Conflicts: Broad Group of National Agriculture, Beverage and Hospitality Associations Urges Secretaries of USDA and HHS to Reject Findings...
Wine’s Most Inspiring People 2025: Polly Hammond — Driving Growth Through Strategic Digital Outreach
By Kathleen Willcox
Polly Hammond has been touting the power and potential of digital marketing for decades — well before most anyone in the wine industry had a working e-commerce site. But when...
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As has become a January tradition, Wine Industry Advisor has again chosen 10 individuals from within the wine industry who showcase leadership, innovation, determination and inspiration — both within the...
Insights from the 2024 Wine Sales Symposium,
produced by Wine Industry Network (WIN)
By Alexandra Russell and Laurie Wachter
On Thursday, May 16, more than 300 attendees showed up for the 2024 Wine Sales...
Most marketing strategies across different fields focus on Millennials, but is this segment relevant for wine producers? Vinitaly’s wine business forum wine2wine, to be held on November 25th and 26th in...
