Wine sellers must adapt their e-commerce approaches to meet younger consumers where they are. By Zac Brandenberg The wine industry faces a concerning generational gap in online sales. Recent data reveals...
Artisanal wines resonate with Gen Z’s appreciation for craftsmanship and authenticity. By Stephanie Franklin Recently, wineries have noticed a significant shift in younger wine consumers, particularly...
Want to learn about younger wine consumers? Watch and listen. By Randy Caparoso (with Anna Delgado) “When was the last time a wine writer sat down to have a glass with a young person?”...
When it comes to wine choice, consumers have always been more sophisticated than industry professionals. By Randy Caparoso I started out on Burgundy but soon hit the harder stuff. Not...
It wasn’t so long ago that millennials were “killing” everything from dining rooms to the canned tuna industry. More recently, Silicon Valley Bank’s 2022 State of the Wine Industry Report revealed that...
By Andrea Smalling and Cathy Huyghe This year, WineDirect and Enolytics partnered to create their ground-breaking 2021 DTC Impact Report, pairing WineDirect’s robust consumer behavior and purchase-pattern...
