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Follow the Crowd: Lure New Consumers by Matching Gen Z’s Preferences...

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It wasn’t so long ago that millennials were “killing” everything from dining rooms to the canned tuna industry. More recently, Silicon Valley Bank’s 2022...
A new report from WineDirect & Enolytics points toward women and younger consumers as new market drivers. (iStock)

Want to Fuel Your Winery’s Future Growth? Engage Women and Younger...

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By Andrea Smalling and Cathy Huyghe This year, WineDirect and Enolytics partnered to create their ground-breaking 2021 DTC Impact Report, pairing WineDirect’s robust consumer behavior...
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