It’s interesting that businesses want customers to be more connected with them, though many businesses are afraid to give the customers what they want, which is the connection with the people in the business.
Customer...
The biggest difference between tasting rooms and wine clubs that perform beyond expectation and those that don’t, is an organizational commitment to employee training, according to the 2017 VinQuest direct...
I have read that the average attention span is down from 12 seconds in the year 2000 to eight seconds now, which is less than the nine-second attention span of your average goldfish.
However, according...
I spend much of my time reading business related journals, newsletters and such, subscribing to lots of them and finding other information online. This time I was looking for information on motivating...
As I mentioned last week, I downloaded an informational guide with information on overcoming sales objections from Resourceful Selling. This week is part two in the review of the Information.
First: Let’s...
I downloaded a handy informational guide of overcoming sales objections from Resourceful Selling, which I am going to share you over the next couple of blogs.
The information starts with a headline:
“The...
Last week we looked at what to do, and this week we are looking at the opposite side of the What, How, Who, and Why of selling, which is:
What are you not offering
How are you not offering it (is our...
Before we even get on the sales floor, there are a number of questions (and the answers to these questions) that we have to know. If we don’t know the answers there is no way we can be as successful as...
As we are in the midst of the summer visitor season at present, this week’s blog has some reminders about the importance of selling in the tasting room, at events, and anywhere else that it seems appropriate.
It...
I was recently asked to do an evaluation of a tasting room experience for a winery at which I had done some training. This meant I actually know the staff. Usually I would not go myself, but find shoppers...
