slump surge arrows
Where DTC Sales Are Slowing to a Trickle, Where They’re Surging — and Why
Two key reports on direct-to-consumer (DTC) wines sales have been released, and their findings make for fascinating — if, at times, alarming — reading.  By Kathleen Willcox    Sales growth...
istockphoto-167199673-612x612-1
ULC’s Draft Shipping Changes Face Intense Industry Backlash
Will proposed standardization of shipping laws be an unintentional setback? By Jeff Siegel This month, the Uniform Law Commission (ULC; an attorney committee otherwise best known for promulgating the...
Today’s consumers are used to buying everything online and expect the same for their beverage alcohol choices. [iStock]
Expert Editorial: 5 Myths About DTC Wine Shipping
Here are five arguments made against DTC that just don’t hold up under scrutiny. By Alex Koral   Americans spent more than $4 billion on DTC wine shipments in 2021, and polls show broad support among...
Innovative packaging can create a memorable consumer experience.
The Whole Package: Wine Needs to Create Memories with Each Delivery
There’s no question the wine market has changed dramatically since the early days of the COVID-19 pandemic. When wineries were forced to halt in-person tastings, travel tanked, stores shut down, restaurant...
Signing for a delivery (iStock)
DTC Crackdown: Understand State Laws to Avoid Entanglement
There could well be a silver lining in the number of states that have stepped up enforcement of direct to consumer (DTC)  shipping regulations. It’s the idea, say analysts and attorneys, that DTC...
A DTC shipment (iStock)
DTC Is Not One-Size-Fits-All
By fully understanding what kind of DTC markets are out there, and the different regulatory rules for each, wineries can position themselves to succeed and grow. By Alex Koral In the Internet Age, with...
A new report from WineDirect & Enolytics points toward women and younger consumers as new market drivers. (iStock)
Want to Fuel Your Winery's Future Growth? Engage Women and Younger Consumers.
By Andrea Smalling and Cathy Huyghe This year, WineDirect and Enolytics partnered to create their ground-breaking 2021 DTC Impact Report, pairing WineDirect’s robust consumer behavior and purchase-pattern...
Wine shop / iStock
Op Ed: What Do Wine Consumers Really Want?
They want what they want. —Randy Caparoso What do wine lovers want? On one hand, every other day there seems to be a new “natural wine bar” popping up in cities big and small. On the other...
Siduri Cellars custom QR code
Leveraging QR Codes to Increase Wine Sales
Just a few years ago, QR codes were the anchovies of the wine label. A very specific product that consumers would either automatically gravitate toward, or spurn completely. But the pandemic changed that....
wine delivery / istock
DtC Expert Analysis: Lessons Learned in 2021, Predictions for 2022
Looking back at 2021, there’s been many—even if subtle—shifts in the beverage alcohol direct-to-consumer (DtC) space. More states are opening options for DtC shipping, specific regulations and restrictions...
1 2 3 4 5 6 7 8 9