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Marketing and Selling to the Evolving Wine Consumer
The top issue keeping winery owners and marketers up at night is how to future-proof their brands. Everyone has read the articles warning wineries that their sales will slip if they don’t find a way to...
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Provi v. SGWS and RNDC
Despite claims of conspiracy and antitrust, outdated regulations may make a decision difficult. By Jeff Siegel   Online marketplace Provi’s anti-trust lawsuit against the country’s two biggest wine...
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Op Ed: Wine Consumer Preferences Are a Reflection of the Industry
Consumers are not stupid. There, that’s the crux of this entire op-ed. Although I do have something to add: If consumers are stupid, it’s only because We assume that about them. We treat them...
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Experts Answer—How Can the Wine Industry Engage 'Digital Natives?'
This Expert Q & A features Rosa Noble, hospitality and DTC Manager for Judd’s Hill Winery & MicroCrush, and Jennie Gilbert, founder of Red Chirp, who will be speaking at this year’s...
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QR Codes and NFC Chips—The Future of Wine Marketing
“They say the death of the QR code was announced prematurely,” speaker Ed Rice, executive director of Affinity Creative told those attending Wine Industry Network’s packXplore. The conference, held on...
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Webinar to Focus on DTC Sales: It’s Essential to Transfer from Physical to Online
There’s good news and bad news about the way Covid-19 has impacted business around the globe since the world first felt its impacts earlier this year. The bad news is that it has shaken work paradigms...