Tag: DTC Sales
Marketing and Selling to the Evolving Wine Consumer
The top issue keeping winery owners and marketers up at night is how to future-proof their brands. Everyone has read the articles warning wineries...
Provi v. SGWS and RNDC
Despite claims of conspiracy and antitrust, outdated regulations may make a decision difficult.
By Jeff Siegel
Online marketplace Provi’s anti-trust lawsuit against the country’s two biggest...
Op Ed: Wine Consumer Preferences Are a Reflection of the Industry
Consumers are not stupid. There, that's the crux of this entire op-ed.
Although I do have something to add: If consumers are stupid, it's only...
Experts Answer—How Can the Wine Industry Engage ‘Digital Natives?’
This Expert Q & A features Rosa Noble, hospitality and DTC Manager for Judd's Hill Winery & MicroCrush, and Jennie Gilbert, founder of Red...
QR Codes and NFC Chips—The Future of Wine Marketing
“They say the death of the QR code was announced prematurely,” speaker Ed Rice, executive director of Affinity Creative told those attending Wine Industry...
Webinar to Focus on DTC Sales: It’s Essential to Transfer from...
There’s good news and bad news about the way Covid-19 has impacted business around the globe since the world first felt its impacts earlier...
