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International French 75 Day™ to Debut May 29, 2027
New annual celebration marks the centennial year of the French 75 recipe published in Here’s How in 1927 September 8, 2026 (Seattle, WA) — International French 75 Day™ will make its debut...
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Absolut® Tabasco™ Invites You to Check in to Château Turkey and the Wolf This Tales of the Cocktail
The Iconic Vodka Brand’s Hot New Release Inspires a Three-Day Celebration of New Orleans Hospitality, Modern Americana, World-Class Cocktails, and Community Impact July 6, 2026 (New Orleans,...
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Altamar Brands Launches Probitas Green Label Blended Rum
Higher-Proof Line Extension Expands Upon First Joint Venture Between Caribbean Distilleries to Produce a Multi-Island Blended Rum June 23, 2026 (Corona del Mar, CA) — Probitas, the award-winning...
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In the Mix: Promoting Your Wine as a Cocktail Ingredient
Is positioning your wine as a mixed drink ingredient a smart way to sell more bottles? By Robin Shreeves   A September report from Terrain confirms that the U.S. wine market has seen little growth...
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Expert Editorial: Welcome to the Age of the “Total Beverage Alcohol Market”
A blurring of category lines demands that we embrace R&D and innovation to meet consumers’ changing tastes. By Brigid Mannarino   Every year or so, Apple comes out with a new iPhone. While brand...