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5forests Acquires Wine Cellar Door, Completing an End-to-End Platform for the Wine Customer Journey
The acquisition brings together agency, research, and consumer discovery under one roof — and expands Wine Cellar Door’s reach to four new markets April 21, 2026 (London, UK) — 5forests today announced...
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5forests Launches Abbi: Complete Commerce7 Site System for Modern Wineries
January 19, 2026 (San Francisco, CA) — 5forests, the marketing agency behind the Commerce7 for WordPress plugin used by over 800 wineries worldwide, today announced the launch of Abbi,...
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Polly Hammond Launches First Culture Studio for Wine
September 25, 2025 (London, UK) — Wine marketing strategist Polly Hammond, founder of the award-winning agency 5forests, today announced the launch of Wine Culture Lab, the industry’s...
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Wine Industry Insiders with Polly Hammond
In this episode of the WIN Insider Series, George Christie sits down with Polly Hammond, Founder and CEO of the international wine marketing agency 5forests, for a candid and thought-provoking conversation...
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Afternoon Brief, April 22
TWE Experiments with 'Elite' Mildew and Drought-Resilient Grapevines: Australian wine producers are hoping that a new trial in Coonawarra by Treasury Wine Estates (TWE) will future-proof the country’s...
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5forests Launches The Wine Marketer’s Radar: A Weekly Series Linking Global Trends to Wine Marketing Strategy
[Bordeaux | April 22, 2025] — 5forests, the award-winning marketing agency for the wine industry, has launched The Wine Marketer’s Radar, a new weekly series built to keep wine marketers...
Beyond Box webinar
Beyond Box-Checking: Building Accessible Websites that Drive Real Results
In this interactive 1-hour webinar with 5forests, they’ll explore how true accessibility can be a powerful growth lever for wineries and other online businesses. You’ll learn the core principles of...
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Wine’s Most Inspiring People 2025: Polly Hammond — Driving Growth Through Strategic Digital Outreach
By Kathleen Willcox  Polly Hammond has been touting the power and potential of digital marketing for decades — well before most anyone in the wine industry had a working e-commerce site. But when...
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Afternoon Brief, October 3
Wine Marketing Surfs the Youth Edge: Trying to attract new wine drinkers is a sensible policy, but how young do some campaigns want them to be?
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Afternoon Brief, October 1
The All New 2024 Sonoma County Wine Celebration Raises Nearly $1.6 Million: These proceeds will continue to fund SCVF Community Grants for nonprofit organizations in the areas of education & literacy,...
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