January 19, 2026 (San Francisco, CA) — 5forests, the marketing agency behind the Commerce7 for WordPress plugin used by over 800 wineries worldwide, today announced the launch of Abbi, a comprehensive website system designed specifically for Commerce7 wineries.
Built on a decade of experience creating high-performing winery websites, Abbi addresses a critical gap in the market: wineries needing professional, conversion-optimized Commerce7 sites without the timeline and investment of custom development.
“Six years ago, we launched the first free Commerce7 theme to help wineries move online during the pandemic,” said Polly Hammond, Founder and CEO of 5forests. “Abbi is the evolution of that work. We’ve taken everything we’ve learned from hundreds of live DTC sites and built it into a system that gets wineries live fast and keeps them running smoothly.”
Built for Wine Commerce
Every layout decision in Abbi is informed by real DTC conversion data from hundreds of winery sites. The system includes WCAG 2.2 AA accessibility compliance out of the box, lightning-fast performance optimization, and seamless integration with the Commerce7 for WordPress plugin that 5forests created.
For $75 per month, wineries receive a complete site system that includes:
- Six professionally designed homepage layouts with 13+ pre-designed winery-specific pages
- Customizable Commerce7 product and collection page presentation
- Pattern library with an expanding set of components for building new pages or customizing existing ones, no coding required.
- The Events Calendar, pre-styled and integrated
- Managed hosting optimized for wine commerce
- Ongoing WordPress, plugin, and security updates
- Free 6-week post-launch customer experience review
The system is built on WordPress’s Gutenberg editor and KadenceWP, ensuring wineries have access to thousands of existing tutorials and community resources without vendor lock-in.
“We’ve designed Abbi to be future-proof,” added Michael Bourne, CTO of 5forests. “When a winery is ready to expand beyond the template, their content migrates cleanly to custom development. Nothing is wasted.”
Addressing Real Needs
The launch comes at a time when wineries face increasing pressure to maintain sophisticated online presence without expanding marketing teams. Abbi provides a middle path between DIY website builders and full custom development.
“Wineries are running lean operations,” Hammond noted. “The person managing the website is often also running the tasting room or wine club program. Abbi gives them a system that works without requiring them to become website experts.”
5forests continues to specialize in custom winery websites and integrated marketing strategy for brands where the website is a core differentiator. Abbi serves wineries who need professional Commerce7 sites without custom timelines or budgets.
Abbi is available now at https://5forests.com/abbi-winery-website-template/.
About 5forests
5forests is a global wine marketing agency specializing in custom winery websites, winery growth strategy, and integrated marketing. Founded in 2015, the agency works with wineries ranging from boutique producers to global brands across North America, South America, Europe, and the Antipodes.
5forests delivers measurable growth through strategy-led services including SEO, email automation, paid advertising, conversion rate optimization, and fractional CMO support.
Learn more at 5forests.com.
