How often have you questioned the value of wine club events? Let’s face it… they take a lot of energy and many wineries don’t feel successful. This panel of winery managers will discuss the different types of events and how they measure success. Hear about their best events and take away tips to build a […]
One of the biggest untapped DTC opportunities for family wineries is Outbound Phone Sales. Winery fans love a phone call from “their winery.” Join us on this live webinar to […]
Join VingDirect on January 23rd to look back at 2017 tasting room and wine club trends, share regional insights and highlight new areas of DTC growth. VingDirect President/Founder, Tammy Boatright, […]
How does your wine club measure up? Are you set up for success or failure? Discover best practices for your wine club structure that you can implement today. Members contact […]
'Wine Club Retention: You worked so hard to get them, how do you keep them?' A guest will most often join your wine club because they had a memorable experience in […]
Part 1: 'HIRING & BUILDING A STRONG TEAM' Attendees Will Learn: How to Identify Tasting Room Talent What to Look for in a Resume How to Build a Strong, Cohesive […]
How do your marketing efforts measure up? Do you have a calendar in place? Are you reflecting your brand image? Are you segmenting? Learn best practices and discover the secrets […]
How can you be successful without a plan in place? Learn how to plan a successful direct to consumer program at your winery and put it into action. Hear from […]
Online Training Next Week! This training still includes roleplay and the opportunity for students to address their specific challenges and questions, and is now available via virtual classroom. This training […]
Part I: Hiring & Building A Strong Team - OCTOBER 2, 2018 Learn How to Identify Tasting Room Talent Get Step by Step Tools to Write a Compelling Ad Learn What […]
Part II: Onboarding & Coaching Your Team - OCTOBER 3, 2018 Create a Timeline for Onboarding and Ongoing Coaching Onboarding Structure- How to Introduce Your Team to Responsibilities, Culture, Tools, Environment, […]
Our 3 hour formal training is still LIVE, but you don't have to travel! This training still includes roleplay and the opportunity for students to address their specific challenges and […]
One of the biggest untapped DTC opportunities for family wineries is outbound phone sales. Winery fans love a phone call from 'their winery'. Date: Tuesday, December 4 , 2018 Time: […]
Learn about what worked for wineries this year...and what didn't! What led to increased wine sales? How were wineries able to sign up more wine club members? Also discover which […]
Join DTC Industry leaders and experts on Thursday, April 11, 2019 at 8:30am in Santa Rosa, CA for our fourth annual conference! Location: Luther Burbank Center for the Arts 50 Mark West Springs […]
Grab your laptop or iPhone and get ready to learn about marketing! This 3 Day Boot Camp is for wineries & it's all self-paced & online. After purchasing, we will email you a […]
In this combo training, we will give your team members a thorough understanding of the sales process, and instill confidence in them to ask for the sale each and every time! DATE: Monday, July 22nd | 9am-12pm (PST) Your team members will: Understand why all sales begin with delivering an exceptional guest experience Key into […]
In this combo training, we will give your team members a thorough understanding of the sales process, and instill confidence in them to ask for the sale each and every time! ONLINE with a live trainer! Your team members will: Understand why all sales begin with delivering an exceptional guest experience Key into "The Miracle […]
One of the biggest untapped DTC opportunities for family wineries is outbound phone sales. Winery fans love a phone call from 'their winery'. Learn the following in VingDirect's Phone Friendly […]
Objectives: Identify and define the concept & processes of relationship selling Understand the importance of a guest-centric business Explain why value is a central theme in relationship selling Practice active listening […]
