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2018 VingDirect Forum: Becoming Unforgettable

April 12, 2018 @ 8:30 am - 4:15 pm PDT


‘Wine Club Retention: You worked so hard to get them, how do you keep them?’ A guest will most often join your wine club because they had a memorable experience in your tasting room. How do you keep that love alive and continue to grow the relationship? In this, session our panel will discuss proven retention techniques and we’ll also explore retention methods using events, social media and outbound hospitality.

‘Marketing Beyond the Basics: Are emails enough?’ Most wineries rely heavily on email and neglect other channels that customers may prefer. How do your marketing efforts set you apart? Join us and hear from our expert panel tips and best practices for optimizing winery marketing efforts to get beyond the basics.

‘5 Star Culture: Building an Inspirational Environment for Employees & Guests’ How do we extend to the wine industry the 5 Star experiences that guests of the Ritz Carlton, Nordstroms, and Four Seasons enjoy? Our 5 star session will uncover the secrets of the best in class businesses from in and outside the wine industry, focusing on how to build a culture that supports your business goals.

Breakfast, Lunch, & Social Hour with Wine provided by VingDirect

The Audience: Manager level and above (*Limited to 60 Attendees)

VingDirect Members receive a discount…contact us for your code! 512-308-2908

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This event SOLD OUT last year!


April 12, 2018
8:30 am - 4:15 pm PDT
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Luther Burbank Center for the Arts
50 Mark West Springs Rd
Santa Rosa, CA 95403 United States
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(707) 861-9943
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