This three-hour workshop is designed for intermediate to advanced levels. We strongly recommend bringing your own microscope to the class and doing the Level 1 Microscope Workshop before Level 2. […]
Bottling is the winemaking stage that requires the most attention and expertise in oxygen and carbon dioxide management. Uncontrolled oxygen pick-up at this stage are irreversible and can have serious […]
Produced by Beverage Trade Network, the 2019 Sommeliers Choice Awards is the first-ever international wine competition within the United States judged entirely by sommeliers. The competition will focus exclusively on […]
Think beyond the tasting room. Statistics show DTC wine sales might do well originating in the tasting room, but keep in mind many customers may never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales. The 80/20 […]
Wine Industry Network brings you a one-day conference focused on helping wine industry executives and owners navigate the complicated, but necessary, world of distributor relationships. The symposium, featuring experts from all facets of the three-tier system, is designed for attendees to glean new insights into opportunities to win in the wholesale environment. Panelists and presenters […]
This two-hour workshop, designed for beginner to intermediate levels, includes general microscope maintenance, Kohler illumination, identification of wine yeast and bacteria, yeast viability staining, and discussion on PCR and culture plating. If possible, we strongly recommend bringing your own microscope to the class. There will only be one microscope available for attendees to share. These […]
This two-hour workshop, designed for beginner to intermediate levels, includes general microscope maintenance, Kohler illumination, identification of wine yeast and bacteria, yeast viability staining, and discussion on PCR and culture plating. If possible, we strongly recommend bringing your own microscope to the class. There will only be one microscope available for attendees to share. These […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or busisness owners, this 90-minute live […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]
The total number of email accounts exceeded 6.2B in 2018. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US-based wineries and reported the top 20% wineries critical success factors […]
We are excited to announce our Summer Open House & Marketplace. Saturday, June 1st from 11am to 4pm. Celebrate the arrival of summer with handcrafted wines from Grand Cru member […]
The IVWC, in its second year, aims to continue its mission of establishing a volcanic wine movement, and to provide educational and promotional opportunities for volcanic wine producers internationally. The conference acts as a catalyst and facilitator to eventually bring together all of the world’s volcanic regions and wines, that while incredibly diverse, represent a […]
Hosted by Darren Michaels - Technical Winemaker - Pacific Northwest Join LAFFORT® for our annual Rendez-vous, a technical seminar addressing current trends in winemaking. The 2019 Rendez-vous will address the growing trend for wines made with reduced levels of SO2. The talks will cover utilizing non-Saccharomyces yeast strains for microbial security in juice, processing techniques during […]
Hosted by Darren Michaels - Technical Winemaker - Pacific Northwest Join LAFFORT® for our annual Rendez-vous, a technical seminar addressing current trends in winemaking. The 2019 Rendez-vous will address the growing trend for wines made with reduced levels of SO2. The talks will cover utilizing non-Saccharomyces yeast strains for microbial security in juice, processing techniques during […]
We have heard from numerous Family Winemakers of CA wineries that they recently received demand letters regarding regarding the accessibility of their websites to the blind and visually impaired under the Americans with Disabilities Act (ADA). As you have probably heard, the ADA does not clearly discuss website access, but the act does make it […]
Please join LAFFORT® and Francois Botton, Spark Technical Manager at LAFFORT®, for an informational webinar on the key points to look at for when making base wines at harvest. We will discuss harvest parameters, grape processing and pressing, juice preparation, fining and phenolic management, as well as style parameters such as yeast culture selection, and […]
Can Mechanizing Vineyard Tasks Make you Money? Pacific Northwest wine grape growers are invited to this free webinar led by Dr. Clark Seavert, Oregon State University agricultural economist. Dr. Seavert will share his evaluation of the economic potential of mechanizing vineyard tasks in the Pacific Northwest, research that was funded directly by Washington State Wine and […]
This two-hour workshop, designed for beginner to intermediate levels, includes general microscope maintenance, Kohler illumination, identification of wine yeast and bacteria, yeast viability staining, and discussion on PCR and culture plating. If possible, we strongly recommend bringing your own microscope to the class. There will only be one microscope available for attendees to share. These […]
Special Events: Merit Award Presentation Grape and Wine Industry, Research, Extension and Education: It Takes Villages Dr. Sara Spayd, North Carolina State University, Raleigh, Emerita Extension Distinction Award Presentation Building Effective Extension Networks to Support Data-driven Decision Making Dr. Monica Cooper, University of California Cooperative Extension, Napa County Honorary Research Lecturer Perspectives on Grape and […]
Monitoring polyphenols to improve wine quality Polyphenols are major agents of wine stability regarding oxidation reactions. They also are known to have a role in the wine color and structure. Depending on whether wines are white, rosé or red, the polyphenol extraction objectives differ. Thanks to real-time analysis of polyphenols, better monitoring of these extractions […]
JOIN US FOR A 2-DAY FESTIVAL OF EXCLUSIVE, UNIQUE EXPERIENCES IN ALEXANDER VALLEY Saturday & Sunday June 22 & 23 Each experience is limited to twenty guests, and you’ll find […]
Grab your laptop or iPhone and get ready to learn about marketing! This 3 Day Boot Camp is for wineries & it's all self-paced & online. After purchasing, we will email you a link to learn on Monday, June 24th! The link is available for 21 days & includes webinars, downloadable templates, & quizzes! Day 1 : Digital Marketing […]
Join us for this complimentary seminar on Analytical Methods for Wineries and FTIR Instruments - presented by Gusmer Enterprises. This event offers a great opportunity for wineries currently considering starting a lab, bringing analysis in-house, or looking to upgrade to all-in-one instruments. Please RSVP by June 20th, seating is limited. Register Here
