Think beyond the tasting room. Statistics show DTC wine sales might do well originating in the tasting room, but keep in mind many customers may never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not […]
French winemaker and sparkling expert Maximilien Bernardeau works with some of the most renowned Champagne houses in the world, and is bringing his years of expertise to the 2019 Sparkling Tour, presented by Oenofrance USA and Station Oenotechnique de Champagne. At this seminar, you will hear about techniques for: Base Wine Elaboration Alcoholic Fermentation Fining Blending Tartaric Stabilization Secondary Fermentation […]
Science & Wine 2019 follows the success of the first National Conference in 2017, also held in Porto, and will continue to address the multitude of issues associated with wine […]
French winemaker and sparkling expert Maximilien Bernardeau works with some of the most renowned Champagne houses in the world, and is bringing his years of expertise to the 2019 Sparkling Tour, presented by Oenofrance USA and Station Oenotechnique de Champagne. At this seminar, you will hear about techniques for: Base Wine Elaboration Alcoholic Fermentation Fining Blending Tartaric Stabilization Secondary Fermentation […]
Thriving in Today's Challenging Wine World You don’t want to miss this Trade Show, with all the latest in vineyard equipment – harvesters, tractors, and more. Have you ever seen […]
Join us for this complimentary seminar on Analytical Methods for Wineries and FTIR Instruments, Tues May 14th - presented by Gusmer Enterprises. This event offers a great opportunity for wineries currently considering starting a lab, bringing analysis in-house, or looking to upgrade to all-in-one instruments. Please RSVP by May 10th, seating is limited. Register Here
Join Christophe Rossi, the LAFFORT® resident Provence Rosé expert, for a presentation of the techniques used in the production of the ever popular elegant and floral Provencal Rosés that are pushing Rosé producers around the globe to change their style. The presentation will cover phenolic management, stabulation, and thiol enhancing products and grape processing techniques. […]
This three-hour workshop is designed for intermediate to advanced levels. We strongly recommend bringing your own microscope to the class and doing the Level 1 Microscope Workshop before Level 2. Topics includes: Techniques used to detect and identify microbes: Wet mounts, SDPC, spread plates, streak plates and serial dilution, viability via methylene blue staining and […]
Bottling is the winemaking stage that requires the most attention and expertise in oxygen and carbon dioxide management. Uncontrolled oxygen pick-up at this stage are irreversible and can have serious consequences on the wine quality. Join our webinar and you will learn: - Why does bottling is a critical step for the wine shelf-life - […]
Produced by Beverage Trade Network, the 2019 Sommeliers Choice Awards is the first-ever international wine competition within the United States judged entirely by sommeliers. The competition will focus exclusively on […]
Think beyond the tasting room. Statistics show DTC wine sales might do well originating in the tasting room, but keep in mind many customers may never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales. The 80/20 […]
Wine Industry Network brings you a one-day conference focused on helping wine industry executives and owners navigate the complicated, but necessary, world of distributor relationships. The symposium, featuring experts from […]
This two-hour workshop, designed for beginner to intermediate levels, includes general microscope maintenance, Kohler illumination, identification of wine yeast and bacteria, yeast viability staining, and discussion on PCR and culture plating. If possible, we strongly recommend bringing your own microscope to the class. There will only be one microscope available for attendees to share. These […]
This two-hour workshop, designed for beginner to intermediate levels, includes general microscope maintenance, Kohler illumination, identification of wine yeast and bacteria, yeast viability staining, and discussion on PCR and culture plating. If possible, we strongly recommend bringing your own microscope to the class. There will only be one microscope available for attendees to share. These […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or busisness owners, this 90-minute live […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]
The total number of email accounts exceeded 6.2B in 2018. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US-based wineries and reported the top 20% wineries critical success factors […]
We are excited to announce our Summer Open House & Marketplace. Saturday, June 1st from 11am to 4pm. Celebrate the arrival of summer with handcrafted wines from Grand Cru member […]
The IVWC, in its second year, aims to continue its mission of establishing a volcanic wine movement, and to provide educational and promotional opportunities for volcanic wine producers internationally. The conference acts as a catalyst and facilitator to eventually bring together all of the world’s volcanic regions and wines, that while incredibly diverse, represent a […]
Hosted by Darren Michaels - Technical Winemaker - Pacific Northwest Join LAFFORT® for our annual Rendez-vous, a technical seminar addressing current trends in winemaking. The 2019 Rendez-vous will address the growing trend for wines made with reduced levels of SO2. The talks will cover utilizing non-Saccharomyces yeast strains for microbial security in juice, processing techniques during […]
Hosted by Darren Michaels - Technical Winemaker - Pacific Northwest Join LAFFORT® for our annual Rendez-vous, a technical seminar addressing current trends in winemaking. The 2019 Rendez-vous will address the growing trend for wines made with reduced levels of SO2. The talks will cover utilizing non-Saccharomyces yeast strains for microbial security in juice, processing techniques during […]
We have heard from numerous Family Winemakers of CA wineries that they recently received demand letters regarding regarding the accessibility of their websites to the blind and visually impaired under the Americans with Disabilities Act (ADA). As you have probably heard, the ADA does not clearly discuss website access, but the act does make it […]
Please join LAFFORT® and Francois Botton, Spark Technical Manager at LAFFORT®, for an informational webinar on the key points to look at for when making base wines at harvest. We will discuss harvest parameters, grape processing and pressing, juice preparation, fining and phenolic management, as well as style parameters such as yeast culture selection, and […]
