90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
The 80/20 principle applies to most business relationships... that is, 80% return is determined by 20% of customers. While generating traffic to capture new buyers is important, it is often inconsistent based on seasonality, demographics and market trends. Wineries need to re-focus on building a strong foundation within the constructs of their existing customer base […]
Irrigation Workshop Resource efficient design and management of vineyard irrigation Who should attend? Vineyard owners, anyone responsible for planning and management of irrigation Why is this workshop important? Efficient use of irrigation water saves cost, provides the best yield, fruit quality, and helps growers to remain within their allocated water budget Presentation topics Irrigation design […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live […]
The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US-based wineries and reported the top 20% wineries critical success factors […]
How can you be successful without a plan in place? Learn how to plan a successful direct to consumer program at your winery and put it into action. Hear from Cory Brown, CFO of Long Shadows Vintners, and Tammy Boatright, President of VingDirect. Register Here ALWAYS FREE FOR VINGDIRECT MEMBERS!
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]
Online Training Next Week! This training still includes roleplay and the opportunity for students to address their specific challenges and questions, and is now available via virtual classroom. This training is for you if: You want creative ideas & techniques of ways to offer the wine club to your guests You have difficulty connecting your […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]
The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US-based wineries and reported the top 20% wineries critical success factors […]
More and more wineries are considering online reservations to help them manage the flow of guests to their tasting rooms. What you may not realize is that online reservations are also an effective tool for raising tasting room revenue. Join Tock and WineDirect for a conversation with wineries about how they've successfully leveraged online reservations […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
The 80/20 principle applies to most business relationships... that is, 80% return is determined by 20% of customers. While generating traffic to capture new buyers is important, it is often inconsistent based on seasonality, demographics and market trends. Wineries need to re-focus on building a strong foundation within the constructs of their existing customer base and […]
The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US-based wineries and reported the top 20% wineries critical success factors […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live […]
The most successful approach to communicating your brand is an all-encompassing creative strategy that incorporates all of your communication efforts from public relations to social media to advertising and graphic design. Kristie Sheppard, Wine Women member and senior communications specialist for A. Bright Idea Advertising and PR (ABI), and a panel of social media, PR, advertising and graphic […]
Open for clonal walk 9am - 12pm See - Touch - Taste 70 clones - 16 varieties Lunch at noon. Airport access available! Duarte Georgetown Vineyard 4661 Spanish Dry Diggins Rd. Greenwood, CA 95635 For more information or to RSVP: events@duartenirsery.com
Celebrate harvest in the beautiful Paso Robles wine country the good ol' fashioned way! We're talking about the annual Harvest Hoedown that takes place September 29, 2018 from 6-10 p.m. at The Loading Chute in historic Creston, Calif. This is your chance to kick up your heels and enjoy the Tri-Tip barbecue, wine tasting from […]
Part I: Hiring & Building A Strong Team - OCTOBER 2, 2018 Learn How to Identify Tasting Room Talent Get Step by Step Tools to Write a Compelling Ad Learn What to Look for in a Resume Create Key Questions for the Interview Process CLICK HERE TO REGISTER **ATTN: VingDirect members please contact us for your […]
Part II: Onboarding & Coaching Your Team - OCTOBER 3, 2018 Create a Timeline for Onboarding and Ongoing Coaching Onboarding Structure- How to Introduce Your Team to Responsibilities, Culture, Tools, Environment, and Colleagues Find Out About the Leadership Strengths, Challenges, and Development Tips for the Enneagram Types Discover Ways to Motivate Your Team Learn How to Effectively […]
Open for clonal walk 9am - 12pm See - Touch - Taste 70 clones - 16 varieties Lunch at noon. Airport access available! Duarte Georgetown Vineyard 4661 Spanish Dry Diggins Rd. Greenwood, CA 95635 For more information or to RSVP: events@duartenirsery.com
