For winemakers and producers, a seminar on secondary fermentation using Traditional Methode Champenoise and Charmat techniques. French winemaker and sparkling expert Maximilien Bernardeau works with some of the most renowned […]
WineDirect's popular roadshow series is coming to the Willamette Valley! Join industry experts and winery professionals for presentations and discussions on DTC trends, the future of ecommerce and how both […]
Wine consumers in Europe have started a trend, demanding wines made with lower SO2. This consumer trend is forcing winemakers to change their winemaking protocols, reducing the SO2 additions throughout […]
French winemaker and sparkling expert Maximilien Bernardeau works with some of the most renowned Champagne houses in the world, and is bringing his years of expertise to the 2019 Sparkling […]
Think beyond the tasting room. Statistics show DTC wine sales might do well originating in the tasting room, but keep in mind many customers may never return for an on-site visit […]
French winemaker and sparkling expert Maximilien Bernardeau works with some of the most renowned Champagne houses in the world, and is bringing his years of expertise to the 2019 Sparkling Tour, presented […]
French winemaker and sparkling expert Maximilien Bernardeau works with some of the most renowned Champagne houses in the world, and is bringing his years of expertise to the 2019 Sparkling Tour, presented […]
Join us for this complimentary seminar on Analytical Methods for Wineries and FTIR Instruments, Tues May 14th - presented by Gusmer Enterprises. This event offers a great opportunity for wineries currently considering […]
Join Christophe Rossi, the LAFFORT® resident Provence Rosé expert, for a presentation of the techniques used in the production of the ever popular elegant and floral Provencal Rosés that are […]
This three-hour workshop is designed for intermediate to advanced levels. We strongly recommend bringing your own microscope to the class and doing the Level 1 Microscope Workshop before Level 2. […]
Bottling is the winemaking stage that requires the most attention and expertise in oxygen and carbon dioxide management. Uncontrolled oxygen pick-up at this stage are irreversible and can have serious […]
Think beyond the tasting room. Statistics show DTC wine sales might do well originating in the tasting room, but keep in mind many customers may never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales. The 80/20 […]
This two-hour workshop, designed for beginner to intermediate levels, includes general microscope maintenance, Kohler illumination, identification of wine yeast and bacteria, yeast viability staining, and discussion on PCR and culture […]
This two-hour workshop, designed for beginner to intermediate levels, includes general microscope maintenance, Kohler illumination, identification of wine yeast and bacteria, yeast viability staining, and discussion on PCR and culture […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or busisness owners, this 90-minute live […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]
The total number of email accounts exceeded 6.2B in 2018. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US-based wineries and reported the top 20% wineries critical success factors […]
Hosted by Darren Michaels - Technical Winemaker - Pacific Northwest Join LAFFORT® for our annual Rendez-vous, a technical seminar addressing current trends in winemaking. The 2019 Rendez-vous will address the growing […]
Hosted by Darren Michaels - Technical Winemaker - Pacific Northwest Join LAFFORT® for our annual Rendez-vous, a technical seminar addressing current trends in winemaking. The 2019 Rendez-vous will address the growing […]
We have heard from numerous Family Winemakers of CA wineries that they recently received demand letters regarding regarding the accessibility of their websites to the blind and visually impaired under […]
Please join LAFFORT® and Francois Botton, Spark Technical Manager at LAFFORT®, for an informational webinar on the key points to look at for when making base wines at harvest. We […]
Can Mechanizing Vineyard Tasks Make you Money? Pacific Northwest wine grape growers are invited to this free webinar led by Dr. Clark Seavert, Oregon State University agricultural economist. Dr. Seavert will […]
This two-hour workshop, designed for beginner to intermediate levels, includes general microscope maintenance, Kohler illumination, identification of wine yeast and bacteria, yeast viability staining, and discussion on PCR and culture […]
