Heidi Bridenhagen at Nightwing Vineyard
Wine’s Most Inspiring People 2025: Heidi Bridenhagen — Opening Doors for Women in Wine
By Laura Ness Wisconsin-born Heidi Bridenhagen’s already distinguished wine career had its genesis in a happy confluence of circumstance. While growing up, her parents, avid gardeners, owned a landscaping...
Wine's Most Inspiring People
Announcing Wine’s Most Inspiring People 2025
As has become a January tradition, Wine Industry Advisor has again chosen 10 individuals from within the wine industry who showcase leadership, innovation, determination and inspiration — both within the...
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Wine Duty Drawback: Boosting Exports or Hurting Domestic Growers?
This government trade policy is a double-edged sword By Jeff Siegel Stuart Spencer, a winemaker and the executive director of the Lodi Winegrape Commission, is hardly an investigative journalist, the kind...
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How Climate Change Is Disrupting the Microbial Foundations of Winemaking 
Preserving the hidden ecosystem that defines wine’s unique character. By Aria Hahn, Ph.D. Climate change is rewriting the rules of winemaking, bringing challenges that extend beyond the visible shifts...
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How to Do Press Trips Right: Best Practices for Media, PRs and Wineries (Expert Editorial)
Both hosts and attendees should be prepared for a media visit. By Carl Giavanti I recall once picking up a media guest at the Portland, Ore., airport. After greetings and hugs, they pulled a crisp printed...
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Wine Industry Network (WIN) Recognizes 5 Companies with 2024 WINnovation Awards for Excellence in Wine Industry Innovation
Vineyards and wineries face new, growing and shifting challenges each year, whether from the continued pressure to stay ahead of the competition or the need to adapt to new environmental or market conditions....
Through the integration of artificial intelligence vineyard management systems continuously learn and adapt to changing conditions improving efficiency and ultimately increasing profits
WINnovation Award 2024: amaea — A Breakthrough in Smoke Taint Removal
By Laurie Wachter Wildfires have been escalating in frequency and intensity for decades. North America’s West Coast experienced dramatic increases in fires in the 2020s, leading to growing winery concerns...
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Precision Viticulture’s Recipe: Art + Observation + Technology (But Not Always)
Winegrowers are drilling down to create optimal soil and circumstances. By Kathleen Willcox  Winemaking has always been a marriage — or, at times, a compromise — between art and science. In recent...
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How Was Wine Blindsided by Recent Trends in Consumption and Demand? Pick a Reason.
Is it any surprise that not enough people in the wine business noticed the anti-drinking efforts and tried to do something about them? Probably not. Over the last couple of years, the wine business has...
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Embracing the Future: Unlocking Opportunities with Low and No Alcohol Wines
Could the no and low movement save the wine industry? By Kathleen Willcox  The resistance among hardcore oenophiles to the rise of low and no alcohol wines was completely understandable … at first....
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