Happy New Year / Kelly Sikkema for Unsplash
Wine Industry Advisor's Top Articles of 2021
In 2021, Wine Industry Advisor increased its focus on creating original editorial content. We’ve enhanced our list of contributors to include some of the industry’s best wine writing talent,...
wine delivery / istock
DtC Expert Analysis: Lessons Learned in 2021, Predictions for 2022
Looking back at 2021, there’s been many—even if subtle—shifts in the beverage alcohol direct-to-consumer (DtC) space. More states are opening options for DtC shipping, specific regulations and restrictions...
Holiday Wine / iStock
'Tis the Season: Wineries That Give Back With Every Bottle Purchase
Doing good can translate into doing well. Consumers want to give back, and brands that empower them to do just that, while simultaneously acquiring a product they want to buy anyway, can engender loyalty...
Photo by RODNAE Productions from Pexels
Turning Holiday Gift Memberships into Loyal Club Members
How to gather and leverage consumer data during the wine gift-giving season. —Chris Towt, co-founder and chief executive officer of VineSpring Club memberships are an exciting gift to give and receive...
wine competition / wine judging
Wine Competitions—Worth It?
Winemakers weigh the pros, cons, and relevancy of wine competitions in the modern market.  —Robin Shreeves A tasting room lined with award-winning bottles, glittering with bronze, silver, and gold...
Boedecker Cellars constantly analyzes their wine's chemical makeup in an effort to reduce total SO2 levels / Boedecker Cellars
Winemakers Are Slashing Sulfites—Without Sacrificing Quality
Efforts for lowering sulfite levels go beyond consumer demand. It’s also raised the bar on thoughtful farming and winemaking practices. —Kathleen Willcox In their most basic form, when it comes to...
Sommelier service / pavel danilyuk / Pexel
Op Ed: Wine Consumer Preferences Are a Reflection of the Industry
Consumers are not stupid. There, that’s the crux of this entire op-ed. Although I do have something to add: If consumers are stupid, it’s only because We assume that about them. We treat them...
Nomen wine packaging
PET Bottles—The Future of Wine Packaging
Between supply chain issues, sustainability initiatives, and an increase in the DtC market space, producers are investing in the light-weight alternative wine bottle. —Jeff Siegel The bottle from Oregon’s...
mcbride sisters_cropped
Robin and Andrea McBride—Committed to Innovation and Accessibility
A brand built on transforming the industry, leading by example, and cultivating community—”one delicious glass of wine at a time.” —Chasity Cooper You’ve more than likely learned of their story...
Smoke-taint
Wildfires Threaten to Upend Crop Insurance
California wildfires are threatening to upend crop insurance for vineyards as smoke threatens grape production in another record-breaking wildfire year in the U.S. —Jack Roudebush, crop insurance expert,...
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