During these unprecedented times of the COVID-19 pandemic, winery doors were abruptly shut to the public...
The COVID-19 outbreak has affected all aspects of how we do business, including marketing. And when it comes to current and planned campaigns, marketing teams face unique challenges during a crisis.
Virginia’s first all-round custom sparkling wine facility will soon offer traditional method sparkling production services to Virginia wineries, their point of sale clients, and consumers. A graduate of...
Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a recession.
In the wine industry, we don’t typically analyze consumers’...
By Fiona Fang and Liz Thach
One of the most fascinating aspects of wine, according to many wine aficionados, is that there is always something new to learn. Indeed, with more than 1000 grape varieties...
Plus strategies to set up for sustainable ecommerce success
In response to the recent COVID-19 pandemic crisis, the difficult realities that have forced us to #stayhome have put pressure on wineries that...
Don’t depend on your bottling date to build excitement and encourage sales for upcoming releases! 5 steps you can take today to be ready for the uncharted times ahead.
There are many things we can’t...
The off-premise alcohol purchasing frenzie sparked by the pandemic lockdown peaked in the first full week, and wine sales were down -24% comparatively in the following week ending March 28, according to...
“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. Howard Hewitt is a retired writer, marketer, and digital marketing professional located in Indianapolis,...
Creativity is not innovation and vice versa. Creativity, according to KeyDecisions.com, is recognized as fresh ideas and innovations are about implementation of creative advancements. The thought...
