Wine Industry Advisor connected with regional heads, brands, and marketing masterminds who discuss how to revive a sagging reputation, or create one from whole cloth. —Kathleen Willcox The U.S. has been...
As we face new challenges like the supply chain crisis and distributor consolidation, there is one persistent challenge that our industry has yet to master: technology adoption. In Ekos’s annual State...
With an increased interest in the digital space, more wine brands may shift marketing efforts toward affiliate programs. —Brooke Heron When it comes to online marketing and advertising most wine industry...
Sean P. Sullivan is a contributing editor at Wine Enthusiast, covering Washington, Oregon, Idaho, and Canada. He is also the founder of Washington Wine Report, an on-line site dedicated to the wines and...
Expect to see the federal government try to make significant changes in the way wine is marketed and distributed in the wake of last week’s Treasury Department report on concentration in the beer, wine,...
Wine consumers do judge a wine by its label—whether they mean to or not. —Kathleen Willcox The decision to buy one product over another often seems mysterious—whether analyzing broad purchasing data...
The wine world has always been full of myths—mystique and imagination play as big a part in our enjoyment of wines as facts and figures. People like mystique. Yet, almost all myths are eventually dispelled;...
There are a plethora of closure options for producers—all of which have different strengths and weaknesses in terms of the ability to preserve wine for long or short periods, consumer perception, and environmental...
At WIN’s Leadership Conference, experts analyze the financial state of the wine industry —Alexandra Russel On February 9, 2022, Wine Industry Network welcomed attendees to its virtual Leadership Conference,...
—Melanie Young Counterfeit wines and spirits cost the global industry $3.18 billion in direct sales, and the impact can be felt at many levels. A European Union Intellectual Property Office (EUIPO) report...
