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Growing Forward: Session 1 Addresses Powdery Mildew and Soil Moisture Monitoring
On March 31, Wine Industry Network welcomed attendees to its first Growing Forward seminar of 2022. Unlike last year’s debut of the topic, this year the online event will be split into three distinct parts,...
Wine shop / iStock
Op Ed: What Do Wine Consumers Really Want?
They want what they want. —Randy Caparoso What do wine lovers want? On one hand, every other day there seems to be a new “natural wine bar” popping up in cities big and small. On the other...
Empty glass bottles on the conveyor. / iStock
Navigating the Supply Chain Crisis: Protect Your Wine Business
—Larry Chasin, chief executive officer, PAK Programs Nationwide, rampant supply chain delays and challenges have plagued businesses for months. Restaurants, grocery stores, retailers—all have been forced...
Marselan—one of the newly INAO-approved Bordeaux grape varieties
Hot Grapes for a Hot (Cold, Hailing, Rainy) World
The climate is changing, and overall is trending warmer. That trend is “unequivocally” tied to human activity, and is “proceeding at a rate that is unprecedented over millennia,” according to NASA. The...
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Out of This World: Wine Aged in Space and Underwater Teaches Us About Agriculture
Winemaking sometimes feels like an Olympic sport. It’s a practice so honed and perfected by training, technology and centuries of experience, the difference between mere excellence and being the best in...
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Turning the Tables on Rob McMillan—Wine Industry Analyst
Rob McMillan is one of the top wine-business analysts in the United States and the author of Silicon Valley Bank’s highly regarded annual State of the Wine Industry Report. He is a prominent speaker, both...
Hybrids growing at Milea Estate Vineyard in New York's Hudson Valley AVA / Courtesy Milea Estate Vineyard
Hudson Valley Wine Project Aims to Help Whole US Wine Industry
We’ve all seen the headlines and read the stark reports: climate change, and the unexpected frosts, hailstorms, droughts, floods, and fires that come along with it threaten to shrink the regions suitable...
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Text Enable Your Winery - The Complete How-To Guide
The data is in — other wineries have proven that texting with their prospects, customers, and members works. Texting saves you time. Texting sells more wine. And texting makes connecting with your winery...
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Growing Success of Grüner in U.S. East Coast Wine Regions
Grüner Veltliner, Austria’s signature white grape, accounts for one third of the country’s vines. It thrives elsewhere around the world: the Czech Republic, Hungary—and increasingly in U.S. vineyards along...
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Best Practices for Text Marketing in the Wine Industry
2021 was a banner year for wineries that sell directly to consumers.  Twenty-nine percent of wine marketers reported their best year ever on the strength of ecommerce and innovation in the way consumers...
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