What Do Wine, Spirits and Beer Distributors Really Want?
Read between the lines during your networking meet to really understand what your distributor wants and expects from your possible deal.
The article outlines the...
Five New and Innovative Products from This Year’s Unified Trade Show
ASEV promised that this year’s Unified Wine & Grape Symposium was going to be big, and it was. The trade show stretched across four...
Wine Industry Veteran Reflects on Wine Marketing Lessons in New Book
Eric Guerra is a wine marketer, heart and soul. He spent a little over a year at Kendall Jackson that shifted his focus from 10 plus years in software to the world of wine ...
Turning the Tables on Tom Wark
By Carl Giavanti, Carl Giavanti Consulting
“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the...
Depletion: Why and How to Build Your Brand Around It
“Making wine is an art NOT a Business. Be an artist at that time and produce the best art. Selling wine is a business...
Turning Guests into Converts – Part Two
Welcome to part two of Turning Guests into Converts. Today, we address Categories Two and Three: Guests who come regularly to see you and...
John Hinman on the Consequences of Supreme Court Ruling on Nationwide...
Has the time come for small and medium wineries to move beyond the 3-tier distribution system? Should they build direct-to-retailer (DTR) networks across states just as they have developed direct-to-consumer businesses? That’s what attorney John Hinman of Hinman & Carmichael, LLP., an expert in beverage law, believes the recent Supreme Court ruling portends.
Turning Guests into Converts – Part One
In this week and next week’s blogs we are going to take a look into the very different types of people who walk into...
Acquiring Customer Information – The Three Types
Your winery guests will usually fall into one of three categories:
Category One: First time or occasional visitors who may or may not know much...
Picking a Distributor for Your Wine Brand Is Tough. Here’s Why...
As a wine brand, one of the most important decisions you make is picking your distributor. Finding the right distributor to represent your brand...
Wine Is in Decline, but Sonoma Still Sees Growth and Opportunity
This year the Sonoma County Winegrowers’ annual Dollars and $ense meeting was held in conjunction with the Sonoma County Vintners, and Glenn Proctor, Board...
Wine’s Most Inspiring People 2020: In Pursuit of Chardonnay Perfection
It’s fitting that David Ramey has a Bachelor’s in Literature because he’s pretty much written the book on crafting fine Chardonnays from distinctive California vineyards. But his influence goes beyond Chardonnay. Ask anyone who has worked with him and they will tell you he’s the genuine article: he works the plan ...
Wine’s Most Inspiring People: The Consistent Force Behind Sustainability in Practice
Over the holidays, I stopped to taste the extraordinary array of wines at Castoro Cellars in Paso Robles and almost tripped over the SIP certified sign at the entrance. This winery is proud of their role as an early adapter of Sustainability in Practice (SIP) and the principle of sustainable practices don’t stop with a sign ...
Wine’s Most Inspiring People 2020: From South Dakota Farm to California...
How many years does it take to become a full on legend in the wine business? For Jerry Lohr, who grew up in a South Dakota farming family milking the cows twice daily, it took less than 20 to establish J. Lohr Wines as a brand synonymous with quality and value.
Acquiring Customer Information – First Contact
One of the best ways to gain information about your customers’ appreciation of wine, wine drinking habits, the types of wine they enjoy and...
