Michael Cervin
Turning the Tables on Michael Cervin
“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. MICHAEL CERVIN is a freelance writer based in Santa Barbara, California...
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Wine's Most Inspiring People 2020
The North American wine industry is fortunate to have many passionate and inspiring luminaries, some that grew up among the vines, and others that brought their drive and ingenuity from other industries,...
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Happy New Year
Not only are we heading into a new year, we are heading into a new decade.  The idea of a new decade always pulls me up short, as I wonder what happened to the last decade. Where was I when the last...
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Happy Holidays
It is the time of year to celebrate and be grateful for all the joys in life. It is also time to remember all the people who make a difference, no matter how large or small. Enjoy the company, crack open...
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Wine Price Correction to Intensify in 2020
Michael De Loach of Michael De Loach Brands, acts as a broker and marketing consultant for many small-to-medium brands, like Selby Wines, Bucher, Davis Family and Bennet Lane.
3 Tier Talk
Brian Rosen 9th Annual Predictions – 2020 Edition
Here we are again! As the year draws to a close there are so many things happening in the adult beverage space that our communal head should be spinning. From Cannabis to RTD to continued shrinking distributor...
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The Importance of Your Winery’s Value Proposition
All should have a clearly defined value proposition. If by any chance your winery doesn’t have a written value proposition, it is time to start writing. There is plenty of information online to help you...
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Wine in Cans Will Represent 10% of Market in 2025
Nielsen data started tracking canned wine in 2014, only five years ago when canned wines represented less than $10 million of the total market.
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Digital Darwinism Imminent: Wineries Must Invest in Digital or Perish
According to Paul Mabray of Emetry, wineries are ignoring the importance of digitally engaging both their existing and potential customers at their peril ...
Expert Editorial
How to Call on National Retail Chain Accounts
What wineries, distributors and importers need to do when making a off-premise chain call and how to call on Costco Wholesalers, Whole Foods Markets, Total Wines & More. Understanding how chain stores...
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