Expert Editorial
How to Create a National On-Premise Wine Brand
From prep to pitching to programs, here’s what you need to know Creating a national on-premise wine brand requires a fundamentally different mindset from creating a national off-premise wine brand. The...
The Transformation of East Coast Wine
Preface to a three-part report on the wines of the Eastern Seaboard being prepared by The International Wine Review The wines of the Atlantic Seaboard are on the rise. Noteworthy improvements in the quality...
Letters to the editor
Drinking Wine Outside the Box
By Kenneth Friedenreich Sometimes a good title acts as the scaffolding for ideas waiting on words and sequence to show up sooner or later. This is one such case. On two December days I downloaded blogs...
Expert Editorial
How the New Revenue Recognition Standard May Impact the Wine Industry
By: Adam Raudsep, CPA, Senior Manager In May 2014, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) 2014-09, Revenue from Contracts with Customers (ASC 606). This...
Expert Editorial
3 Tips for Wooing Your Wine Club
You know the story. Wine lovers see a promotion to “join the club” or to get those special “members-only” benefits and they sign up for your wine club. They’re excited. You’re excited. You send out the...
Letters to the editor
Wine and Power, a Palimpsest for Armistice Day
Given the dismal quality of history education these days, and the even more dismal state of discourse on this subject beyond pop trivia, it is likely most people will commemorate the end of World War One...
Expert Editorial
Holiday Wine Marketing Tips on a Budget
Holiday wine sales, already? Seasonal shopping began in October this year, with nearly half of all holiday purchases predicted to occur on mobile. With over 3,600 wineries in California alone, standing...
Expert Editorial
Uncovering Blind Spots to Differentiate Your Brand
Winery owners—most business owners, for that matter—live and breathe their brands. They believe in them wholly and unconditionally. This passion and confidence are critical ingredients in the success of...
Expert Editorial
Traceability and Transparency: The New Frontier for Winemaking and Its Impact on Tartrate Stabilization?
The new ‘wine frontier’ for oenological or winemaking seems to be moving towards the production of better quality wines with increased traceability and more transparency of ingredients for the consumer.  Consumers...
Automatic integration of maps
Software for the Farming Industry of Tomorrow?
The future of agriculture, and especially of viticulture, is being written in relative anonymity. The funds invested in the sector are increasing considerably but are still insufficient when considering...
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