Tasting Room Metrics 2
Tasting Room Trend Review and Forecast: What Flipped and What Flopped
Much like the wineries we work with, VingDirect is a family business. In 2009 our founder Tammy Boatright started VingDirect with the belief that if we could help family wineries grow their direct to consumer...
Expert Editorial
How to Sell Wine into Restaurants Effectively
Looking to add your wine to the wine list of leading national chains? Execute this detailed strategic plan smartly and make it happen For many wine brands, especially small boutique wineries, it can seem...
Expert Editorial
Pouring Profitability into a Flattening Market
By Kyle Sawyer, President ICC NW With wine industry trends pointing to a flattening of demand, and customers resistant to increases in pricing, now is a good time for winemakers to look at ways to tune...
Expert Editorial
From Vine to Table: The Case for Sustainability
We are at a critical juncture in the consumer packaged goods space. And it can’t be ignored. The combination of product integrity, recyclability, and overall environmental impact is driving shoppers’ buying...
Expert Editorial
How to Create a National On-Premise Wine Brand
From prep to pitching to programs, here’s what you need to know Creating a national on-premise wine brand requires a fundamentally different mindset from creating a national off-premise wine brand. The...
The Transformation of East Coast Wine
Preface to a three-part report on the wines of the Eastern Seaboard being prepared by The International Wine Review The wines of the Atlantic Seaboard are on the rise. Noteworthy improvements in the quality...
Letters to the editor
Drinking Wine Outside the Box
By Kenneth Friedenreich Sometimes a good title acts as the scaffolding for ideas waiting on words and sequence to show up sooner or later. This is one such case. On two December days I downloaded blogs...
Expert Editorial
How the New Revenue Recognition Standard May Impact the Wine Industry
By: Adam Raudsep, CPA, Senior Manager In May 2014, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) 2014-09, Revenue from Contracts with Customers (ASC 606). This...
Expert Editorial
3 Tips for Wooing Your Wine Club
You know the story. Wine lovers see a promotion to “join the club” or to get those special “members-only” benefits and they sign up for your wine club. They’re excited. You’re excited. You send out the...
Letters to the editor
Wine and Power, a Palimpsest for Armistice Day
Given the dismal quality of history education these days, and the even more dismal state of discourse on this subject beyond pop trivia, it is likely most people will commemorate the end of World War One...
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