Expert Editorial
The Wine Industry Advisor welcomes articles from industry experts; however, we ask that your article follow these simple editorial guidelines. Expert Editorials are intended as a means for you to share your expertise with the Wine Industry Advisor audience of wine industry professionals and not as an advertising piece. This doesn’t mean that you cannot mention your company name or product in the article, but that the bulk of the article should be focused on sharing original, valuable wine industry-specific information with the readers. The suggested length is 500 to 700 words, and we encourage you to include any images you have the rights to use. You will be credited as the article’s author with name and photo as well as a link to your website. All submissions are subject to review by the Wine Industry Advisor, which retains editorial privilege.
District-by-District Review of the Crush Report, Part 2: Central Coast and...
Those of you who read my review of the crush report for the Wine Industry Advisor, may have noticed that I gave limited analysis...
District-by-District Review of the Crush Report, Part 1: North Coast
Those of you, who read my review of the crush report for the Wine Industry Advisor, may have noticed that I gave limited analysis...
Review of the Final Crush Report
For some of us in the wine business, the release of the Crush Report is one of the most exciting events of the year....
Wine Industry on the Road to Recovery in the Wake of...
By Madeline Blasberg
On August 24, just as the grape harvest was getting underway, the ground beneath California’s wine country shook as a 6.0 magnitude...
DTC and Retailers, “Pay the Fine” and Keep Shipping
Hello wine lovers, retailers, wineries and DTC advocates. I awoke this morning to find a disturbing article on winespectator.com about interstate commerce, wine shipping,...
Is Your Winery Ready for a TTB Audit?
From winemaking to marketing; sales to accounting, every part of running a winery contributes to the success of the business. Part of ensuring success...
The Benefits of Choosing Custom Crush as Your First Wine Venture
By Penny Gadd-Coster
It’s no secret the time commitment and financial investment of starting up one’s own wine brand is daunting. The list of investments...
Heating Up The Vineyard Creates Sustainable Results
Helping Mother Nature by applying Thermal Plant Treatment shows beneficial results from bud to harvest
Everyone in the business of growing crops understands the importance...
Top 5 Things Wine Industry Candidates Really Want in a New...
Some of the questions I’m asked most often by my clients are “What are top candidates looking for these days?” and “How can we...
How to Survive an OSHA Audit – part 3
Part one of a three part story by Paul Andersen OSHA Compliance Services
In the last edition (part 1 & part 2) we reviewed what...
How to Survive an OSHA Audit – part 2
Part two of a three part story by Paul Andersen OSHA Compliance Services
In the last edition we opened the story with a gentle reminder...
How to Survive an OSHA Audit
Part one of a three part story by Paul Andersen OSHA Compliance Services
Hello. I’m from OSHA and I am here to conduct an inspection.
Few...
Beyond the Wine Aroma Wheel: ‘Wine Aroma Matrix’ pairs Olfactory with...
by Randy Cunningham
The Wine Aroma Matrix, WA-trix for short, represents an innovative new type of aroma chart that groups wine aromas by the color...
How to Repurpose Every Piece of Content You Produce and Make...
By Michele Peterson
Sally is a wife, mother, daughter, marketing director, runner, baseball team mom, and board member for two community non-profit organizations. She wears...
Investing in Brand Identity
A brand becomes stronger when you narrow the focus.”
– Al Ries and Laura Ries The 22 Immutable laws of Branding
Reasons to invest in or...
