Expert Editorial
How Can Wineries Reach Millennials? Personal Experience & Shipping Convenience
The “delivery economy” has upended consumer expectations for seamless at-home consumption. Younger buyers, particularly Millennials, now anticipate that businesses will cater to their desire for on-demand...
Expert Editorial
Turning Technical Mountains into Molehills
Here are five tips to help you successfully undertake your winery’s next technical project and turn that mountain into a molehill.
Expert Editorial
How Wineries Can Support Their Restaurant Customers: Tools of the Trade
Wineries, boost your sales by building a strong restaurant connection & by improving your customer service. Here’s how you do it. There is a very good reason for wineries to support their restaurant...
Expert Editorial
Resonating Brand Authenticity
“We are a small, family-owned winery producing award-winning wines from our *estate vineyard/top vineyards) in our region.” This is true. You have heard or read this before. Maybe it’s on your Home page,...
Expert Editorial
Does Wine Need a Nudge Toward Innovation?
There seems to be more discussion taking place within the wine industry pertaining to possible plateauing or even a pullback in U.S. wine consumption. Many propositions are offered as to why there may...
Expert Editorial
Answer These 5 Questions Before Contacting Distributors
By Dave Moore Over the last 20 years the number of U.S. wineries has more than quadrupled. There are now over 9,000 wineries across the country. California is home to around half of those, almost 4,500...
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ELA Consulting Group Changes Name to Okos, Brings on New Partner
AUBURN, Calif., Feb. 13, 2019 /PRNewswire/ — ELA Consulting Group LLC has changed its name to Okos Partners LLC and has brought on a new partner, Laura Webb. Webb specializes...
Expert Editorial
NFC Applications for Wine and Spirits Brands
By 2024, the global near field communication (NFC) market will nearly triple as adoption of the technology grows. And the latest generation of iPhones can read NFC tags without the use of a third-party...
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Tasting Room Trend Review and Forecast: What Flipped and What Flopped
Much like the wineries we work with, VingDirect is a family business. In 2009 our founder Tammy Boatright started VingDirect with the belief that if we could help family wineries grow their direct to consumer...
Expert Editorial
How to Sell Wine into Restaurants Effectively
Looking to add your wine to the wine list of leading national chains? Execute this detailed strategic plan smartly and make it happen For many wine brands, especially small boutique wineries, it can seem...
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