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Winners Speak Out: Competitions Help Producers Reach New Audiences
January 12, 2026
A conversation about using medals and top competition awards to boost brand awareness among consumers and industry buyers. By Alexandra Russell As 2026 rolls forward, wine and spirits brands continue...
Cannonau,Grapes
FeaturedSales & MarketingViticultureWine Industry ArticlesWinemaking
Stories to Be Told: Wonders Await at 2025 Global Old Vine Conference
October 13, 2025
Every vineyard has a story to tell: site history, soil makeup, rootstock and clonal choices, harvest after harvest after harvest.
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Old Is New: Global Old Vine Conference Comes to California
August 19, 2025
This fall, celebrate old vine wines with like-minded growers and producers By Alexandra Russell In 2021, in the midst of the COVID-19 lockdown, London-based wine marketer Sarah Abbott, MW, was casting...
Wine,Tasting
FeaturedSales & MarketingWine Industry ArticlesWinemaking
The Power of Two: When a Regional Media Powerhouse Supports Its Local Wine Industry, It's a Win-Win.
March 3, 2025
Entering the right competition can translate to sales and recognition. By Alexandra Russell On April 1 – 2, 2025, a large cohort of wine professionals will gather in Santa Rosa, Calif.,...
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The Sun Also Rises: Solectrac Shifts Business Model to Remain Relevant
April 11, 2024
Interim CEO Robin Mackie addresses rumors of the company’s demise. By Alexandra Russell   “I hate for the truth to ruin a good story, but we’re still here, we’re still working and we’re still developing...
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Wine Market Council Punches Up: IDs Challenges, Focuses on Opportunities
March 20, 2024
Now is the time for bold action and new ideas. By Alexandra Russell Liz Thach, Wine Market Council Wine Market Council gathered members yesterday for its first in-person Research Conference in five years....
Carl Giavanti
FeaturedPeopleSales & MarketingTurning the TablesWine Industry Articles
Turning the Tables on Carl Giavanti
December 11, 2023
By Alexandra Russell Five years ago, Wine Industry Advisor debuted Turning the Tables, a monthly series of interviews that shined a spotlight on the journalists and storytellers within the wine world....
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Audience Outreach: Finding Ways to Connect with Undervalued Consumers
May 23, 2023
Wine Industry Sales Symposium tackles the generational divide and post-pandemic hesitancy By Alexandra Russell The recent Wine Industry Sales Symposium (May 11, 2023), included a full day of sessions designed...
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DTC Symposium Recap: Engaging the Future
January 23, 2023
Sessions explored channels for improved customer communication and audience interaction.  By Alexandra Russell   The 2023 Direct to Consumer Wine Symposium, which took place Jan. 18-19, was...
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Nominations Open for Wine’s Most Inspiring People 2023
October 27, 2022
Submit your nomination for the wine industry’s Most Inspiring People.  Today is the first day to submit nominations for Wine Industry Advisor’s annual Most Inspiring People Awards.  In 2018,...
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