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New Path to Purchase Closes the Wine Marketing Gap
“Impressions and clicks being the goal for a campaign is no longer enough, what brand owners need is a path where the consumer is actually going to complete the purchase, and that’s where Pour Now come...
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Five Wine Industry Companies Recognized for Their Innovations with 2026 WINnovation Awards
Advancements in artificial intelligence (AI) are being adapted into truly useful solutions for the wine industry from grapegrowing and winemaking to packaging, but AI isn’t the only area of innovation,...
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Afternoon Brief, October 29
Senator Alvarado-Gil Calls for Legislative Action as California Winegrowers Struggle: The wine industry has faced a series of setbacks in recent years, as the supply of grapes has grown while demand has...
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Big Thirst and Pour Now Launch Omnichannel Platform to Transform Alcohol E-Commerce
October 29, 2025 (Austin, TX) — Big Thirst and Pour Now have joined forces to launch the alcohol industry’s most advanced AI-driven e-commerce platform, designed to make buying and selling alcohol...