Advertisement

The Paso Robles-based agency will lead the tech company’s United States public relations and marketing campaigns.

May 8, 2019 (Napa, Calif.)VineView, the leading provider of vineyard remote sensing technology, has hired Solterra Strategies, a marketing, public relations and brand strategy firm focused on the wine industry to lead its public relations and marketing campaigns in the United States.

“We are currently expanding our services, growing our reach and adding even more viticulture expertise to our team,” says VineView CEO, Richard van der Put. “Solterra’s wine industry focus and experience will help us tell our story as we expand our reach and raise awareness for this new and exciting phase.”

VineView’s NASA-based aerial technology provides the world’s most advanced vineyard imagery available. Coupled with its proprietary processing and data analysis, VineView arms vineyard managers with the industry’s most accurate crop intelligence, allowing them to make evidence-based manage­ment decisions to drive sustainability, optimize labor, lower costs, maximize yields and improve quality.

VineView is currently working with vineyards across Bordeaux and California, including the AVAs (American Viticultural Areas) of Lodi, Monterey, Napa Valley, Paso Robles, Santa Barbara and Sonoma.

VineView recently launched its new app and will soon release the mobile version, placing its proprietary technology in the pockets of grape growers, allowing them to access crop analysis and make actionable decisions virtually anywhere via their devices.

As a result of its recent merger with Canadian tech company SkySquirrel Technologies Inc., VineView has grown its operations, and provided the scale necessary to lower the costs of its innovative remote sensing technology, called Calibrated EVI, which greatly surpasses – in detail and data insights – the outdated crop imaging technology called NDVI.

“VineView is working on the forefront of ag tech, and its goal is to drive sustainability for vineyards using new technologies,” says Stacie Jacob, Chief Strategist of Solterra Strategies. “We are ready to help them do that by educating grape growers, expanding into new markets, such as Oregon and Washington, and shining a spotlight on regions that are already netting the benefits of VineView’s menu of services.”

About VineView

VineView is an international award-winning provider of crop health diagnostics for vineyards. We arm growers with the industry’s most accurate crop intelligence available, allowing them to make evidence-based manage­ment decisions to drive sustainability, optimize labor, lower costs, maximize yields and improve quality. For more information, please visit, VineView.com.

About Solterra Strategies

Solterra Strategies is a boutique agency specializing in public relations, brand strategy, strategic planning and marketing solutions. Our passion, and the focus of our practice, is the wine industry. Learn more at SolterraStrategies.com.

Advertisement