Prosser, Wash. (May 8, 2019)—Washington’s second largest winery, 14 Hands, has launched their popular wines in a new convenient format—cans.
“Research shows that consumers want to enjoy wine in a variety of settings and that they’re looking for convenience for on-the-go occasions,” said Rebekah Gunderson, Senior Marketing Manager for 14 Hands. “14 Hands in cans gives consumers the product they know and love, when, where and how they want it.”
Since launching with three restaurant-only wines in 2005, 14 Hands has adapted and grown to meet consumer demand. In 2010, 14 Hands entered the off-premise market, reaching the 2 million case milestone in 2017. Within this year 14 Hands will release nearly 1.5 million cans into the market, conveniently packaged as a complement to a suite of offerings already loved by consumers.
Now on shelves nationwide in grocery retailers and convenience stores, 14 Hands cans are available in four varietals: Pinot Grigio, Rosé, ‘Hot to Trot’ Red Blend and a sparkling wine playfully labeled as ‘Bubbles.’ One 375mL can, equivalent to half a bottle of wine, retails for $5.99.
The cans are also being poured from a horse trailer turned mobile wine bar touring outdoor festivals this summer. The remaining stops on the 14 Hands #RunFreeRoadTrip are: KABOO music festival in Arlington, Texas; Hot Luck food and music festival in Austin, Texas; Outside Lands music festival in San Francisco and FEAST Portland.
About 14 Hands Winery
14 Hands wines are inspired by the wild horses that once roamed eastern Washington. The horses, measuring a scant “14 hands” tall, are the symbol of the free-spirited wine brand that rose quickly to national success. 14 Hands debuted in 2005, available exclusively in fine-dining establishments. Today the wines are widely available nationally and are exported to over 20 countries. A dedicated winery and tasting room is located at the gateway to the Horse Heaven Hills in Prosser, Washington, near where grapes for 14 Hands are sourced.