Hugely Successful UK Brand Rolls Out Online Shopping Tool Through WineDirect as Key Move in U.S. Expansion
November 14 – LOS ANGELES. Thomson & Scott, creators of the world’s first Skinny Champagne and Skinny Prosecco, today announced the launch of their direct-to-consumer sales channel through e-commerce platform WineDirect. Hot on the heels of a successful launch in Texas, this move is part of Thomson & Scott’s broader U.S. launch strategy, bringing the highly sought bottles to consumers across the country.
Thomson & Scott’s U.S. product line-up features the best-selling Skinny Prosecco, which boasts half the sugar of a traditional Prosecco, is made from 100% organic grapes and is vegan certified; as well as a low-sugar Extra Brut Champagne and Extra Brut Rosé Champagne. A no added sugar Grand Cru Champagne will roll out in 2019, along with a sparkling rosé in a mini single-serve can.
Skinny Prosecco instantly became the best-selling wine in top UK retailer Selfridges and sold out in its first three weeks. The company expects Americans to receive the brand with the same enthusiasm.
Amanda Thomson is the passionate CEO and Founder of Thomson & Scott, winner of the EY Winning Women 2017 and the Le Cordon Bleu Entrepreneur of the Year 2017
Thomson is leading the transparency in wine movement globally, having created a company that is pushing for more truthful ingredient labeling. By example, Thomson & Scott produces top quality Champagne and Prosecco with as little intervention and added sugar as possible in the production process, and highlights its vegan and organic credentials. Currently, the wine industry doesn’t have to say what goes into making the products consumers drink.
In an effort to be the first sparkling wine company to also put a focus on wine packaging and its harmful impact on the environment, Thomson & Scott’s deliveries are all made with eco-friendly packaging.
“I could not be more excited for this U.S. expansion,” said Thomson. “Americans are smart, savvy consumers, so our mission of increasing transparency in wine and wine labeling will no doubt resonate with them. We all demand to know what’s in our food. It’s time we start asking what’s in our bottle.”
WineDirect is one of the few eCommerce solutions in the industry to also offer fulfillment and marketing capabilities, providing what they call an “end-to-end” platform for direct-to-consumer sales. Given Thomson & Scott’s popularity with young, forward-thinking, millennial consumers, a strong DTC sales channel was a key part of their U.S. launch strategy.
“The wine industry is quickly evolving and the growth of direct-to-consumer sales channels is an exciting element of this continued innovation,” said Devin Parr, wine and marketing expert and U.S. Brand Ambassador for Thomson & Scott. “Being able to purchase our favorite brands online is not only convenient, it’s essential in today’s world. I’m looking forward to introducing Thomson & Scott to even more consumers all over the country now through WineDirect’s smart platform.”
Through this latest move, Thomson & Scott will be available through either traditional or online channels in nearly 20 U.S. markets, including Arizona, California, Washington, DC, Florida, Idaho, Kansas, Louisiana, Massachusetts, Missouri, Nebraska, Nevada, New Hampshire, New Jersey, New York, North Dakota, Oklahoma, Oregon, Texas and Wyoming, with more coming online soon. Consumers can visit www.thomsonandscott.com to purchase.
About Thomson & Scott
Thomson & Scott took the U.K. by storm in 2016 when it demanded that consumers should know exactly what was in their wine bottle. They launched Thomson & Scott Skinny Prosecco, which boasted less than half the sugar of traditional prosecco, was made from 100 percent organic grapes and was vegan certified. The company’s first product was a no added sugar Grand Cru Champagne that it launched in 2013. Thomson & Scott Skinny Champagne was a huge hit with consumers looking to drink delicious bubbles but cut all the unnecessary sugar from the production process. Skinny Prosecco instantly became the best-selling wine in Selfridges.