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Afternoon Brief, May 19

Average Bottle Price Drops 21% for DTC Channel in April: Nielsen Beverage Alcohol Practice reports that year-over-year growth rate for total off-premise alcohol dollar sales within Nielsen measured channels remained high, at +34.8%...

Webinar: Email Marketing for Ecommerce Growth

Join us with Susan DeMatei, owner of WineGlass Marketing, and learn to nurture customers at every step in their journey while achieving ecommerce results...

Where Will Wine Sales Come from Next Month?

Despite wineries being shuttered and millions of people sheltering in place due to the COVID-19 pandemic, consumers have not stopped buying wine, but have...

Webinar: Amplify Your Winery’s Social Media Strategy

Join WineDirect Tuesday, March 24th at 10am PST with social media marketing experts Shana Bull and Simon Solis-Cohen to learn about organic and paid strategies...

Coronavirus Again Exposes Fragility of Hospitality Driven Wine Business

In the beginning of March when the seriousness of the Coronavirus outbreak began to dawn on US Consumers, WineDirect noticed an immediate 22% volume decrease in weekend tasting room sales compared to the previous month across the 900 US and Canada wineries that use their point-of-sale system ...

Webinar: Leveraging Winery Events for Growth

Join us with Tock's Norman Grumbach and Ed Feuchuk of Farm Collective to learn the secret behind events that translate to memberships and sales. You'll...

Webinar: Driving Sales with Custom Clubs

Join us with Jess Zander, General Manager at Fidelitas Wines, and Meredith Hayes, Direct Sales Manager at Gloria Ferrer Caves & Vineyards, and learn...

WineDirect Offsets 100% of Carbon Emissions from DTC Shipping

California and Oregon wineries can now fully offset carbon emissions from their DTC packages using WineDirect fulfillment American Canyon, CA, February 13, 2020 - WineDirect,...

Afternoon Brief, November 27

Thanksgiving ‘Biggest Opportunity’ for Wine in US On-Trade Nielsen Shows: According to the Nielsen CGA Channel Strategy Report 2019 and Nielsen CGA On-Premise User Survey (OPUS) 2019, wine sales outperforms spirits, beer, cocktails and soft drinks during the week of Thanksgiving, with 39% of US consumers choosing to drink wine when out-of-home during the November holiday ...

Afternoon Brief, November 20

The Vineyard House Asks Court for an Injunction to Prevent Constellation Brands from Misleading Consumers with To Kalon Labeled Wines: The Vineyard House, LLC (TVH) filed a motion for a preliminary injunction seeking to enjoin Constellation Brands U.S. Operations, Inc. from selling wines labeled under the brand name To Kalon Vineyard Company, alleging that Constellation was misleading consumers ...

Webinar: Designing Your Holiday Marketing Campaign

Join us at 10 a.m. PDT on Tuesday, October 8th to learn how your winery can make this holiday sales season the best yet,...

Afternoon Brief, September 27

Police Dismantle Grape Harvest Human Trafficking Ring: In a joint operation on 17 September, over 80 law enforcers from both Bulgaria and France helped to raid an organised crime group involved in labour exploitation and money laundering. The group recruited workers from Bulgaria for the harvest season in France ...

Webinar: Your Ecommerce Platform Upgrade

Join WineDirect to learn more about the work they are doing to upgrade your ecommerce, wine club and point of sale tools. You'll hear...

Afternoon Brief, August 30

‘Terroir…Is That a Dog?’ Survey Exposes Wine Knowledge: Wine experts have grappled with a definition of terroir for decades, but more than one in four Britons surveyed thought that it referred to a small breed of dog, according to results published this week. While 34% did correctly connect terroir to wine, another 30% of respondents believed it was a type of French horror film ...

Afternoon Brief, August 29

Documents Bolster Winery Race Discrimination Case: Their winery is gone, their vineyard is gone, and a lot of their money is gone, but the Sterling brothers are persisting in their racial discriminatory lending lawsuit against the bank that seized their properties in Sonoma and Mendocino Counties...