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Afternoon Brief, March 3rd

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‘Be the Change’ Partners with Thurgood Marshall College Fund for Second Virtual Job Fair: San Francisco, Calif. March 3, 2021 – Be the Change Job Fair, an initiative led by Cara Bertone, Philana Bouvier, Lia Jones, and Rania Zayyat, in partnership with Diversity in Food & Beverage and Lift Collective announced today that registration for beverage alcohol employers is now open for the second virtual job fair on April 22, 2021...

WineDirect Introduces New Training Program to Help Winery Clients Maximize Direct-to-Consumer...

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American Canyon, Calif., March 3, 2021 - WineDirect is excited to announce the launch of its new educational program, the WineDirect Academy. Free to...

Afternoon Brief, February 1st

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Direct Shipping from Wineries to US Homes Hit New Highs in 2020, but Restrictive State Law Limits New Jersey to Nation’s Lowest Growth: No doubt spurred by pandemic-induced limits on travel, dining and shopping, shipments of wine direct from U.S. wineries to consumers in 2020 experienced the largest recorded single year growth ever — but New Jersey consumers barely participated, due to a needlessly restrictive state law...

Afternoon Brief, January 27th

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Experts Say Robust Ecommerce Programs Are Key to Wine Industry Survival in Foreseeable Future: While fourth quarter numbers are still being crunched and the gains and losses of 2020 have yet to be fully tabulated, one thing is crystal clear: online sales of wine and other alcoholic beverages made a huge difference in a year wreaked by the havoc of Covid and a wildly unpredictable economy...

Experts Say Robust Ecommerce Programs Are Key to Wine Industry Survival...

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While fourth quarter numbers are still being crunched and the gains and losses of 2020 have yet to be fully tabulated, one thing is crystal clear: online sales of wine and other alcoholic beverages made a huge difference in a year wreaked by the havoc of Covid and a wildly unpredictable economy...

Afternoon Brief, January 5th

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E. & J. Gallo Winery Completes Acquisition of More Than 30 Brands from Constellation: E. & J. Gallo Winery (Gallo) today announced that it has completed the acquisition of more than 30 wine brands from Constellation Brands, Inc...

WineDirect Appoints Andrea Smalling as Vice President of Marketing and Sales

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With growth and new offerings planned for 2021, the DTC software and logistics provider has added Andrea Smalling, a seasoned wine industry leader, to...

Afternoon Brief, November 19

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Improved Dealcoholization Technology Preserves Beverage Quality and Meets New Consumer Demands: “Low and no” are shorthand for one of the beverage industry’s most pronounced trends, a worldwide shift toward low- and nonalcoholic wine and beer...

Afternoon Brief, October 21

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Sonoma Starts Selling the Turbulent 2020 Vintage: It's been a hell of a year, but Sonoma producers have reasons to be cheerful...

WineDirect Unveils 2020 Report Spotlighting Major Developments in DTC Ecommerce Amidst...

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The inaugural report highlights unprecedented shifts in wine ecommerce and fulfillment over the past year, and elaborates on WineDirect’s roadmap for the future of...

Afternoon Brief, May 19

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Average Bottle Price Drops 21% for DTC Channel in April: Nielsen Beverage Alcohol Practice reports that year-over-year growth rate for total off-premise alcohol dollar sales within Nielsen measured channels remained high, at +34.8%...

Webinar: Email Marketing for Ecommerce Growth

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Join us with Susan DeMatei, owner of WineGlass Marketing, and learn to nurture customers at every step in their journey while achieving ecommerce results...

Where Will Wine Sales Come from Next Month?

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Despite wineries being shuttered and millions of people sheltering in place due to the COVID-19 pandemic, consumers have not stopped buying wine, but have...

Webinar: Amplify Your Winery’s Social Media Strategy

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Join WineDirect Tuesday, March 24th at 10am PST with social media marketing experts Shana Bull and Simon Solis-Cohen to learn about organic and paid strategies...

Coronavirus Again Exposes Fragility of Hospitality Driven Wine Business

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In the beginning of March when the seriousness of the Coronavirus outbreak began to dawn on US Consumers, WineDirect noticed an immediate 22% volume decrease in weekend tasting room sales compared to the previous month across the 900 US and Canada wineries that use their point-of-sale system ...