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Afternoon Brief, November 27

Thanksgiving ‘Biggest Opportunity’ for Wine in US On-Trade Nielsen Shows: According to the Nielsen CGA Channel Strategy Report 2019 and Nielsen CGA On-Premise User Survey (OPUS) 2019, wine sales outperforms spirits, beer, cocktails and soft drinks during the week of Thanksgiving, with 39% of US consumers choosing to drink wine when out-of-home during the November holiday ...

Afternoon Brief, November 20

The Vineyard House Asks Court for an Injunction to Prevent Constellation Brands from Misleading Consumers with To Kalon Labeled Wines: The Vineyard House, LLC (TVH) filed a motion for a preliminary injunction seeking to enjoin Constellation Brands U.S. Operations, Inc. from selling wines labeled under the brand name To Kalon Vineyard Company, alleging that Constellation was misleading consumers ...

Webinar: Designing Your Holiday Marketing Campaign

Join us at 10 a.m. PDT on Tuesday, October 8th to learn how your winery can make this holiday sales season the best yet,...

Afternoon Brief, September 27

Police Dismantle Grape Harvest Human Trafficking Ring: In a joint operation on 17 September, over 80 law enforcers from both Bulgaria and France helped to raid an organised crime group involved in labour exploitation and money laundering. The group recruited workers from Bulgaria for the harvest season in France ...

Webinar: Your Ecommerce Platform Upgrade

Join WineDirect to learn more about the work they are doing to upgrade your ecommerce, wine club and point of sale tools. You'll hear...

Afternoon Brief, August 30

‘Terroir…Is That a Dog?’ Survey Exposes Wine Knowledge: Wine experts have grappled with a definition of terroir for decades, but more than one in four Britons surveyed thought that it referred to a small breed of dog, according to results published this week. While 34% did correctly connect terroir to wine, another 30% of respondents believed it was a type of French horror film ...

Afternoon Brief, August 29

Documents Bolster Winery Race Discrimination Case: Their winery is gone, their vineyard is gone, and a lot of their money is gone, but the Sterling brothers are persisting in their racial discriminatory lending lawsuit against the bank that seized their properties in Sonoma and Mendocino Counties...

Intersection of Key Findings from Two Major DTC Reports

For wineries seeking answers and comparisons, there are two major reports available which can give insights into sales and marketing trends and tactics. Released in May 2019, VinterActive’s VinQuest Report is based on a survey of wineries returning a total of 110 surveys from across the nation (although a preponderance came from CA).

Afternoon Brief, August 1

How Napa County Seeks to Streamline the Winery Permit Process - Recently, local members of the wine industry in Napa County have been actively engaged with county government in discussions regarding ways to streamline the winery use permit process. Frustrated with the cost and lengthy time frames associated with the current process, local vintners have been ...

Afternoon Brief, July 18

More Lawsuits Follow Supreme Court Decision: After the US Supreme Court's landmark ruling outlawing discrimination in wine shipping last month, the obvious question was, what's next? This week we got the answer. Lawsuits have been filed against four states Indiana, Kentucky, New Jersey and Texas that allow their own wine shops to ship to consumers, but not out-of-state shops ...

New WineDirect Report Reveals Ecommerce as Largest Opportunity for DTC Wine...

Wineries selling direct-to-consumer can take their businesses to the next level by leveraging online sales, moving to mobile, and valuing the tasting room as...

Afternoon Brief, June 5

Subscribe to the Afternoon Brief   Trending Story: New Privacy Law Puts California Wineries at a Competitive Disadvantage The California Consumer Privacy Act is intended to...

Afternoon Brief, June 4

Subscribe to the Afternoon Brief   Trending Story: E&J Gallo Winery CIO Drives Digital Innovation in Wine E&J Gallo Winery is a remarkable vertically integrated organization....

New WineDirect DTC Fulfillment Center Coming Soon to the Willamette Valley

This summer, Oregon wineries will be able to take their delivery experience to the next level with WineDirect’s best-in-class shipping facility and services June 4,...

DTC Roadshow in Willamette Valley

WineDirect's popular roadshow series is coming to the Willamette Valley! Join industry experts and winery professionals for presentations and discussions on DTC trends, the...